Marketing Director, Business Marketing - Data & Feeds | London, UK

London Stock Exchange Group; London; On-site; GBP 80,000 - 130,000; Full time

Job summary

LSEG is seeking a Marketing Director to head the Business Marketing function for its Data & Feeds segment. This pivotal role involves developing marketing strategies aligned with business priorities, leading a team to create impactful campaigns, and collaborating with various departments to drive growth. The position requires significant strategic marketing experience and a solid understanding of financial markets to effectively engage target audiences.

Benefits

Healthcare

Retirement planning

Paid volunteering days

Wellbeing initiatives

Qualifications

• Significant experience of strategic product or solution marketing aligned to a large growth business.
• Understanding of financial markets and data sets used by middle and back office teams.
• Experience working across globally dispersed teams.

Responsibilities

• Responsible for developing the marketing strategy for Data & Feeds business.
• Lead the team to create marketing plans aligned with business priorities.
• Identify campaign themes and thought leadership to support business priorities.

Skills

Strategic marketing

Communication

Collaboration

Leadership

Market analysis

Job description

Marketing Director, Business Marketing - Data & Feeds

About Us:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and build jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services - and our open-access model - we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in over 60 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific.

Our People:

People are at the heart of what we do and drive the success of our business. Our values of Integrity, Partnership, Excellence and Change shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential.

We know that real personal growth cannot be achieved by simply climbing a career ladder - which is why we encourage and enable a wealth of avenues and exciting opportunities for everyone to broaden and deepen their skills and expertise. As a global organisation spanning over 60 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.

The Role

The Business Marketing function sits within the Corporate Affairs and Marketing organisation within LSEG. This organisation, led by our Chief Corporate Affairs and Marketing Officer, acts as a strategic partner to the business, powering commercial value through an insight led approach that maximises the impact of our investment and our relevance in the market.

The Business Marketing team oversees marketing strategy, content and global activation and ensures all marketing activities are directly aligned to D&A's business priorities.

Key responsibilities include:

Marketing Strategy:

• Responsible for developing the marketing strategy for our Data & Feeds business and the product sets within, aligning to key business priorities.
• Lead the team responsible for developing the marketing plans across the product sets, and that these ladder up to an overarching strategic plan for Data and Feeds.
• Build proposition messaging and positioning across Data & Feeds business to ensure clear differentiators and customer-centric narrative.
• Define target audiences globally based on insights and analytics and on proposition strategy.
• Identify campaign themes and thought leadership opportunities that support business priorities.
• Partner with stakeholders across Data and Feeds business to ensure marketing is aligned with and supportive of business agenda, growth priorities and our product launch process.
• Outline the content strategy aligned to key customer needs and themes within the market and partner ecosystem.
• Define the marketing objectives including growth and retention targets, plus product launches within marketing plans.
• Provide expertise and support on the LSEG Microsoft Partnership marketing plan, ensuring D&F is effectively represented and aligned.
• Propose marketing campaigns that will retain and grow customer base - driving leads, opportunities and sales - and position us as innovative in the market, measured e.g. by brand/customer surveys.
• Work across all of the other Marketing functions including Brand, Digital and Field Marketing to ensure the production of compelling campaigns, content and activation of campaigns in markets globally.

In addition:

• Infuse the LSEG brand into everything we do. Ensure brand activation is clearly integrated into message strategy and architecture, product design, value proposition and personas for core customer segments.
• KPIs: Define the expectation of how marketing will drive results. Partner closely with the Insight and Analytics team to set clear standards and reporting of Marketing ROI aligned to business goals. Assess performance quarterly against targets. Course correct based on learning as necessary.
• Be a strong and effective communicator, collaborator and leader. This person will need to be able to work across the breadth of our business and quickly understand what requirements are and how we mobilize teams to act.

Skills and experience

• Significant experience of strategic product or solution marketing closely aligned to a large growth business.
• Strategic marketing experience or experience having worked across business and product teams to articulate compelling value propositions to customers and prospects.
• Understanding of financial markets and data sets used by middle and back office teams.
• Experience working across globally dispersed teams to drive towards a common goal.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it's used for, and how it's obtained, your rights and how to contact us as a data subject .

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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