Marketing Director

MacGregor Black; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading global sports brand is seeking a Marketing Director to define and lead their marketing strategy. This permanent role based in Manchester is crucial for driving brand impact and ensuring a compelling brand experience across consumer touchpoints. Candidates should have a strong track record in brand development within the sports industry, with a passion for building internationally recognized brands.

Qualifications

• Experience building brands internationally.
• Strong background in brand development and storytelling.
• Excellent communication and presentation skills.

Responsibilities

• Define and lead the brand strategy.
• Manage internal and external creative partners.
• Lead the creation of seasonal campaigns.

Skills

Brand development

Positioning

Storytelling

Leadership

Communication

Consumer understanding

Marketing strategy

Education

Experience in Marketing Director or Head of Marketing

Job description

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Global Consultant - Marketing & Sales | Sports, Outdoor, Fashion & Luxury | MacGregor Black

Marketing Director

Do you have a proven track record of leading marketing strategy within the sports industry?

Are you passionate about building brands that resonate globally?

Do you thrive in a dynamic and entrepreneurial environment?

MacGregor Black is partnering with a leading global sports brand in the search for a Marketing Director. This is a permanent role based in Manchester.

This pivotal role will shape the brand’s direction, drive market impact, and ensure a consistent and compelling brand experience across all consumer touchpoints.

Key Responsibilities:

• Define and lead the brand strategy, ensuring a clear, authentic identity that connects with core consumer groups across key sporting markets.
• Build and maintain a distinctive brand framework, including purpose, tone of voice, visual identity, and messaging architecture.
• Lead the creation of seasonal campaigns and storytelling platforms that build emotional connection, drive brand equity, and differentiate in a competitive sports landscape.
• Manage internal and external creative partners to deliver world-class assets that elevate brand perception and drive awareness.
• Develop and lead brand partnerships with athletes, ambassadors, federations, and key cultural voices to strengthen authenticity and reach.
• Partner with product, retail, and digital teams to ensure brand strategy is reflected in consumer journeys, launches, and merchandising.
• Leverage insights and analytics to measure brand health, track campaign performance, and guide strategic decisions.
• Champion brand consistency and excellence across all touchpoints, from global initiatives to regional execution.

What We're Looking For:

• Proven experience in a Marketing Director or Head of Marketing role within a sport, performance, or lifestyle brand.
• Strong background in brand development, positioning, and storytelling.
• Experience building brands internationally, with deep consumer understanding across multiple markets.
• Demonstrated leadership in managing creative teams, external agencies, and cross-functional stakeholders.
• Passion for sport, culture, and innovation with a consumer-first mindset.
• Excellent communication and presentation skills, with the ability to inspire and influence at all levels.

For more information, please contact Asher Hart today.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Sporting Goods Manufacturing

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