Marketing Director

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company on a mission to revolutionize electric vehicle charging in the UK. As a pivotal member of the marketing team, you will lead innovative strategies to enhance brand awareness and drive growth. This role offers a unique opportunity to work in a dynamic environment, collaborating with passionate individuals dedicated to sustainability and making a real difference in the EV sector. You'll manage a talented team, oversee significant marketing budgets, and engage with key stakeholders to ensure successful campaigns that resonate with consumers and businesses alike. If you're ready to take on a challenge and make an impact, this is the role for you.

Qualifications

• 10 years of marketing experience, with 5 years in a leadership role.
• Proven experience in the EV or related industry is preferred.

Responsibilities

• Lead marketing strategies to enhance brand recognition and drive growth.
• Collaborate with sales to create impactful marketing campaigns.

Skills

Leadership skills

Creative thinking

Communication skills

Digital marketing

Brand management

Social media

Data-driven decision making

Project management

Education

Relevant degree in Marketing or Business Administration

Post-graduate training in related field

Tools

Office software (Word, Excel, PowerPoint)

Job description

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At Believ, formerly known as Liberty Charge, we believe sustainable transport should be accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind.

We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.

We offer all the advantages of being a scale-up business, but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner, Virgin Media O2) and Zouk Capital (who manage the Government’s Charging Investment Infrastructure Fund).

You’ll be joining this exciting journey at the start of our scale-up phase, and work with us to hit the ambitious targets our shareholders have set. You’ll become part of a passionate and supportive team in a fast-paced, dynamic and result-driven environment.

About the role

You will be responsible for the growth in recognition of Believ as a partner to work with, a network to use and a brand to work for. This role will identify and make imaginative use of core marketing techniques, including white papers, seminars, digital marketing, social media, events and other activities, to drive business success.

You will be responsible for leading our talented marketing team, and developing and executing marketing strategies to drive growth in three core areas: Brand, Network and Consumer. You will work closely with key internal stakeholders to ensure our marketing and communications activity proactively supports Believ's ambitious growth plans, initiating marketing campaigns, supporting business sectors effectively in communicating offers, digital marketing activities, events and lead generation. You will be responsible for managing a significant marketing budget, monitoring spend and impact, to continually inform and refine the strategy going forwards. This role will engage closely with the sales and commercial teams to ensure they are provided with an excellent platform from which to drive leads and grow the sales pipeline.

Responsibilities:

Client Marketing and Sales Support:

• Collaborate with the sales team to develop and execute marketing campaigns that promote Believ's B2G, B2B and Property propositions.
• Plan and manage events, virtual engagements, and digital marketing initiatives to support sales objectives.
• Create compelling sales collateral, presentations, and promotional materials.
• Develop and maintain an Account Based Marketing programme to drive pre-qualified leads into the B2B and property teams.
• Establish a best-in-class digital marketing strategy, including social media and digital advertising strategies, Search Engine Optimisation.
• Work closely with counterparts within Liberty Global, Virgin Media and Zouk as required to utilise relevant resources, experience and channels to market.
• Explore new opportunities, channels and tactics to support Believ’s growth through clients.

Consumer Marketing:

• Develop and implement consumer marketing strategies to increase charger utilisation and enhance customer loyalty.
• Oversee messaging and communications to ensure consistent, impactful, and engaging content across all channels.
• Utilise data and insights to refine marketing tactics and improve customer engagement.

Brand Management:

• Grow the awareness of Believ, including among all target audiences to become known, trusted, and CPO of choice.
• Lead Believ PR, working closely with the senior leadership team and other key stakeholders to shape messaging.
• Be the company custodian of the brand, ensuring that it is used in accordance with brand guidelines and that awareness is increasing.
• Lead efforts to promote, maintain, and continually refine Believ's brand identity and positioning.
• Ensure brand consistency across all marketing materials and touchpoints.
• Monitor market trends and competitor activities to inform brand strategy and innovation.

Key success factors

• Effective strategy for marketing and communications initiatives across all segments, managing necessary internal and external resources to deliver outcomes.
• Measurable success in supporting and promoting client acquisition and socket growth in line with business objectives.
• Showcase Believ at industry events and conferences to promote our brand.
• Strong brand recognition amongst consumers and key markets.
• Comprehensive marketing offer delivered within agreed budgets and accurate cost forecasting.
• Work effectively with and support other departments to facilitate their activities.
• Design and implement appropriate measures for success, and report on weekly, monthly and quarterly bases.
• Effective day-to-day management of activities to ensure they are working toward success.

About you

At Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team, accustomed to working at pace in an ever-evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills:

Qualifications and Experience

• 10 years of experience in marketing in a relevant sector, or fewer if in the EV charging sector specifically.
• 5 years experience in a relevant people leadership role, or fewer if in the EV charging sector specifically.
• Relevant degree and relevant post-graduate training and/or qualifications (Marketing, Business Administration, or a related field) preferred but not essential.
• Proven experience in the EV or related industry, with a strong understanding of the market dynamics and consumer behaviour, as well as SME environments.
• Demonstrated success in developing and executing integrated marketing strategies within relevant commercial B2G & B2B businesses.
• Excellent leadership and team management skills, with the ability to motivate and inspire teams.
• Measurable experience in a sales and bidding environment in the EV charging sector, both B2B and B2G, as well as EV related B2C experience, would be beneficial.
• Selecting and working with appropriate externals/agencies.

Skills

• Leadership skills and a strategic approach towards achieving team objectives.
• Creative thinking, with a passion for sustainability and innovation.
• Exceptional communication and interpersonal skills.
• Demonstrable skills in digital marketing, PR, brand management, and social media.
• Strong understanding of how local Government bodies work in collaboration with industry.
• Commercially astute and data-driven decision maker with a keen eye for detail.
• Understanding of key digital marketing tools, databases, platforms, modern marketing techniques and sourcing appropriate data to inform decision making.
• Proficient in core Office software, including Word, Excel, PowerPoint.
• A team player who thrives under pressure and can flexibly work to deadlines.
• Ability to manage multiple projects, always maintaining an excellent standard of work.
• Personable with demonstrable track record of developing key business relationships.
• Adaptable, with a hands-on, can-do attitude.

Location

The business is currently based in our head offices in Southwark, with a further office in Leeds. The position is a full-time hybrid position (3 days in the office per week).

Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.