Marketing Director

wagamama; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Director to spearhead marketing strategies and drive brand growth. This role involves crafting impactful communications across various channels and managing a leading CRM & loyalty program. You will lead a talented team, ensuring the brand remains memorable and accessible. With a strong focus on disruptive marketing and integrated communications, this position promises to be both challenging and rewarding. Join a dynamic environment where your contributions will significantly impact customer engagement and brand loyalty, making every day exciting and fulfilling.

Benefits

Discretionary 30% bonus opportunity

Wagamama food allowance

Private healthcare

Pension contribution

25 days holiday plus bank holidays

Various retail and hospitality discounts

Internal progression opportunities

Access to wellness programs

Family-friendly policies

Financial wellbeing support

Qualifications

• Proven track record in disruptive marketing with commercial success.
• Experience in delivering impactful integrated communication ideas.

Responsibilities

• Crafting communications that drive customer visits and loyalty.
• Managing a best-in-class CRM & loyalty program.
• Leading a talented marketing team to inspire growth.

Skills

Disruptive Marketing

Integrated Communications

CRM Programs

Leadership Skills

Restaurant Operations

Job description

Purpose |

We are looking for a dynamic and innovative Marketing Director to lead our marketing strategy and drive brand growth. You will be responsible for crafting impactful communications and customer loyalty initiatives across paid, owned, and earned channels. As the leader of a talented team, you’ll oversee a best-in-class CRM & loyalty program, ensuring sustained growth and enhancing customer lifetime value. We seek someone with a proven track record in disruptive marketing and integrated communications, experienced in scaling loyalty programs, and with a deep understanding of restaurant operations. If you're passionate about creating compelling brand moments and driving growth, we’d love to hear from you!

Key Accountabilities |

1. Crafting fame and footfall-driving communications across paid, owned, and earned channels that convert to more visits for more occasions.
2. Managing a best-in-class CRM & loyalty program with industry-leading LTV & primary contributor to LFL growth YOY.
3. Ensuring Wagamama is always easy to find and search digitally, with a dominance in local search.
4. Defining and implementing our in-restaurant brand proposition to ensure we are a memorable moment for guests, inspiring additional visits through our renowned food and hospitality.
5. Inspiring and leading a team, creating the next generation of leaders.
6. Leading a team of 12, including 4 direct reports, and collaborating closely with peers—such as the commercial strategy & insight director, creative director, and head of international marketing—as part of the senior marketing leadership team.
7. Being a key member of the wider business senior leadership team.

Key Skills + Experience |

• Proven track record in disruptive marketing with demonstrated commercial success.
• Experience in delivering impactful integrated communication ideas, scaling loyalty/CRM programs, and maintaining strong relationships with restaurant operations to bring the brand to life through team members viewed as genuine brand ambassadors.
• Proven leadership skills.
• Ability to connect with restaurant operations to bring the brand to life.

What's in it for you |

• A competitive annual salary.
• Discretionary 30% bonus opportunity per year.
• Wagamama food allowance.
• Private healthcare.
• Pension contribution.
• 25 days holiday plus all bank holidays.
• Various discounts across retail, hospitality, and leisure sectors.
• Internal progression opportunities, including fully funded apprenticeship programs to support your growth.
• Kintsugi Wellness, offering access to counselors, cycle-to-work schemes, and discounted gym and leisure memberships.
• Family-friendly policies, including 26 weeks of full pay plus 13 weeks of half pay for expectant or adopting parents.
• Financial wellbeing support, including access to salary-repay loans for urgent needs.