Marketing Director

NewSpace Technical; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

NewSpace Technical in London is seeking a Marketing Director to own brand, positioning, communications, content and demand generation as the business scales internationally. This hands-on leadership role requires translating highly technical space technology into clear propositions for defence, government, infrastructure and climate-focused customers.

You'll lead the marketing strategy, GTM for new products, manage budgets and external partners, build a high-performing team and report ROI to

Qualifications

• Senior marketing leader with strategic vision and hands-on execution.
• Experience marketing technically complex products across multiple segments.
• Building demand-generation programmes linked to pipeline and revenue.

Responsibilities

• Developing and owning the overall marketing strategy and annual marketing plan
• Leading go-to-market strategy for new products, capabilities and market launches
• Defining the company's brand positioning, messaging, tone of voice and narrative
• Building demand-generation programmes that contribute directly to pipeline and revenue
• Working closely with Sales and Commercial teams to improve lead generation, sales enablement and conversion
• Leading corporate communications, PR and external brand activity
• Overseeing content, digital marketing, social media and inbound growth
• Using market and competitor intelligence to identify new opportunities and refine positioning
• Developing the company's marketing operations, CRM and automation capabilities
• Managing marketing budgets, agencies, suppliers and external partners
• Building and mentoring the marketing team as the function grows
• Reporting marketing performance, pipeline contribution and ROI to senior leadership and investors

Skills

Marketing strategy

Go-to-market

Brand positioning

Demand generation

Leadership

CRM automation

Content marketing

Digital marketing

Budget management

Sales enablement

Stakeholder communications

Startup experience

Tools

Salesforce

Job description

Marketing Director | Space, Defence & Deep Tech

London | Hybrid - Full Time, Permanent

We’re working with a high-growth UK space technology company developing advanced Earth observation and geospatial solutions for customers across defence, government, critical infrastructure and climate resilience.

They’re looking for a Marketing Director to take ownership of the company’s brand, positioning, communications, content and demand generation as the business enters its next phase of international growth.

This is a hands-on leadership role - ideal for a commercially minded marketing leader who can set the strategic direction while still getting involved in the execution.

You’ll work closely with Sales, Commercial, Product and Executive leadership, helping translate highly technical technology into clear, compelling propositions for very different audiences.

You’ll own the marketing strategy across multiple markets and customer segments, adapting the company's messaging and go-to-market approach for audiences ranging from defence and government organisations to infrastructure, enterprise and climate-focused customers.

• Developing and owning the overall marketing strategy and annual marketing plan
• Leading go-to-market strategy for new products, capabilities and market launches
• Defining the company's brand positioning, messaging, tone of voice and narrative
• Building demand-generation programmes that contribute directly to pipeline and revenue
• Working closely with Sales and Commercial teams to improve lead generation, sales enablement and conversion
• Leading corporate communications, PR and external brand activity
• Overseeing content, digital marketing, social media and inbound growth
• Using market and competitor intelligence to identify new opportunities and refine positioning
• Developing the company's marketing operations, CRM and automation capabilities
• Managing marketing budgets, agencies, suppliers and external partners
• Building and mentoring the marketing team as the function grows
• Reporting marketing performance, pipeline contribution and ROI to senior leadership and investors

Marketing Technical Products to Complex Buyers

This isn’t a role where a one-size-fits-all marketing strategy will work.

You’ll need to understand how to communicate complex technology to very different audiences - from defence and government stakeholders to commercial infrastructure and climate resilience organisations.

You’ll translate technical capabilities into clear customer value and build marketing strategies that work across different industries, geographies and buying environments.

What We’re Looking For

We’re looking for a senior marketing professional who combines strategic leadership with a willingness to execute.

You’ll ideally have experience with:

• Marketing technically complex products or services
• Working across multiple customer segments and adapting positioning accordingly
• Building demand-generation strategies linked to pipeline, revenue and commercial outcomes
• Developing and owning brand identity, positioning and corporate narrative
• Working closely with Sales and Commercial teams on GTM and revenue growth
• Presenting strategy, performance and results to senior leadership and/or investors
• Managing marketing budgets, agencies and external partners
• Building marketing processes and teams within a startup or scale-up environment
• Using CRM and marketing automation platforms such as Salesforce
• Operating effectively in a fast-moving environment where you'll need to be both strategic and hands‑on

Experience within Earth observation, geospatial technology, satellite, space, defence, aerospace or another deep-tech environment would be highly valuable.

We’re particularly interested in people who understand how to market products where the buying process can involve:

• Defence and government stakeholders
• Satellite and geospatial technology
• Earth observation and climate data
• Infrastructure and enterprise customers
• International partners, resellers and government organisations

As the company expands internationally, you’ll also have the opportunity to shape how the brand enters new markets.

This could include:

• Developing market-specific messaging
• Supporting international GTM strategies
• Working with in‑country partners and resellers
• Adapting campaigns to different markets and regulatory environments
• Building a consistent global brand while allowing for local market requirements

This is an opportunity to take ownership of marketing within a high-growth UK space technology company working at the intersection of:

You’ll have significant influence over how the company positions itself, enters new markets and converts its technology into commercial growth.

This is a role for someone who wants to build rather than inherit - shaping the marketing function, developing the team and creating the strategy that supports the company's next stage of growth.