Marketing Data Analyst

ThePlaceToBe; Leeds; On-site; GBP 30,000 - 40,000; Full time

Job summary

An innovative digital marketing agency is on the lookout for a Marketing Data Analyst to enhance their team in Leeds. This role involves analyzing diverse marketing campaigns across channels like PPC, SEO, and Social Media, while creating insightful dashboards to keep clients informed about their campaign performance. The ideal candidate will possess a strong background in data configurations and analytics tools, ensuring they can lead client meetings with confidence. Join this dynamic firm and contribute to exciting projects in the leisure and drinks sectors, making a significant impact in the marketing landscape.

Qualifications

• Experience in analyzing marketing campaigns and creating insights.
• Confidence in leading client meetings and using analytics tools.

Responsibilities

• Analyze marketing campaigns and create insights for key clients.
• Develop marketing data dashboards to update clients on performance.

Skills

Data Configurations

Event Tracking

Debugging

Managing Data Properties

Client Meetings

CRO Knowledge

PPC Knowledge

SEO Knowledge

Paid Social Knowledge

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

BigQuery

PowerBI

Job description

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Base pay range

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Job Title

Marketing Data Analyst - Digital Marketing Agency

Salary

£30,000 to £40,000

Location

Leeds City Centre

About the company

Our client is seeking a Data Marketing Analyst to join their growing team in Leeds. The agency specializes in digital marketing across channels such as Web, SEO, PPC, Paid Social, Display, and PR. They work with well-known clients in the leisure and drinks sectors.

About the role

You will analyze marketing campaigns and create insights, working with channels like PPC, SEO, Social, and E-Commerce. You will develop marketing data dashboards for key clients, keeping them updated on campaign performance.

About you

Candidates should have experience with data configurations, event tracking, debugging, and managing data properties for marketing campaigns. Confidence in leading client meetings and using tools like Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery, and PowerBI is essential. Knowledge of CRO, PPC, SEO, and Paid Social is a plus.

Additional details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job functions: Advertising, Analyst, Strategy/Planning
• Industries: Marketing Services, Advertising Services, Technology, Media

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