Marketing Data Analyst

Nicholson Glover; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading UK organisation in the retail sector is seeking a CRM & Loyalty Data Analyst to enhance customer experiences through data insights. This role involves analyzing CRM data, collaborating with marketing teams, and providing actionable recommendations to optimize marketing strategies. Ideal candidates will have 3-6 years of experience in data analytics, particularly in CRM or loyalty marketing.

Qualifications

• 3–6 years of experience in a data analytics role with a focus on CRM or loyalty marketing.
• Deep understanding of CRM systems and customer data.
• Strong data storytelling skills.

Responsibilities

• Analyse CRM and loyalty programme data to uncover insights.
• Work with teams to report on performance of marketing campaigns.
• Develop regular and ad-hoc reports focused on customer journeys.

Skills

Data storytelling

CRM systems

Customer data

Lifecycle marketing metrics

Campaign performance reporting

Customer segmentation

A/B testing

Tools

Python

R

Salesforce

Power BI

Tableau

Job description

Location: West London (Hybrid)

Industry: Retail

Function: CRM Analytics | Loyalty Programmes | Marketing Insight

Contract Type: Permanent

The Opportunity

Are you passionate about turning CRM and loyalty data into actionable insight that improves customer experiences? A major UK organisation, globally recognised in its sector, is looking for a CRM & Loyalty Data Analyst to join its growing marketing data team.

This is a unique opportunity to shape customer strategy in a high-impact environment, using data to optimise marketing communications, loyalty engagement, and customer lifetime value.

What You’ll Be Doing

• Analyse CRM and loyalty programme data to uncover insights that improve targeting, retention, and customer value.
• Work with internal and agency teams to report on performance of customer marketing and loyalty campaigns.
• Develop regular and ad-hoc reports focused on segmentation, customer journeys, and campaign KPIs.
• Collaborate with performance marketing, brand, and data platform teams to ensure consistency and integration across data sources.
• Provide recommendations that directly influence marketing personalisation and campaign optimisation strategies.
• Contribute to a more self-service analytics approach by improving data processes and dashboard efficiency.

What We’re Looking For

• 3–6 years of experience in a data analytics role, with a focus on CRM or loyalty marketing.
• Deep understanding of CRM systems, customer data, and lifecycle marketing metrics.
• Strong data storytelling skills, with the ability to present complex insights clearly to marketing and commercial stakeholders.
• Experience managing and integrating data from multiple platforms (e.g., CRM, email, loyalty apps, social).
• Exposure to campaign performance reporting, customer segmentation, and A/B testing.
• Desirable: experience with Python or R for marketing analytics or performance optimisation. Salesforce, Power BI, Tableau for Data Visualisation.

Bonus if you have experience with tools like Salesforce, Power BI, Tableau, or other customer analytics platforms—though these are not required.