Marketing Coordinator

IVG Premium E-liquids; Preston; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading vaping company seeks a Marketing Executive to enhance brand visibility across international markets. The role involves collaborating with sales teams, managing brand assets, and executing marketing initiatives. Ideal candidates will have a marketing background and strong communication skills, with opportunities for involvement in exhibitions and consumer shows.

Benefits

Casual dress

Staff discount on products

Company events

Company pension

On-site parking

Qualifications

• Two years experience in branding and marketing or related roles.
• Strong understanding of full mix marketing strategies.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Work with international sales team on brand plans and campaigns.
• Coordinate localization of marketing materials for compliance.
• Monitor market trends to identify brand growth opportunities.

Skills

Branding principles

Marketing strategies

Consumer behavior

Communication skills

Cross-functional collaboration

Education

Bachelors degree in marketing, Communications, Business Administration

Tools

Microsoft Office

Job description

About us:

The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.

We’ve achieved so much and we have no intention of slowing down.

• We think big, pushing the limits of what’s possible
• We challenge ourselves every time.
• We use our passion, expertise and creativity.
• We take pride in helping millions of smokers quit smoking.

Reporting to: Head of Business Unit

Job Description:

• Work closely with the international sales team and B2B customers to assist in the development and implementation of full mix brand on and offline plans and campaigns to drive brand awareness, loyalty and sales growth in international markets. A good understanding of the differentiation between B2C and B2B communications is important.
• Understand the local market needs and methods to reach consumers following local advertising, promotional regulations.
• Work with third party providers in the local markets where required, to achieve cost and time efficiency.
• Collaborate cross functionally with the Projects, Design and Sales to ensure alignment of brand initiatives with overall business objectives.
• Coordinate the localization of marketing materials, ensuring cultural relevance, compliance and adherence to brand guidelines for international markets.
• Manage brand assets including logos, images, and brand guidelines, ensuring accessibility and consistency across all markets.
• Monitor and analyze market trends, consumer insights, and competitive landscape to identify opportunities for brand growth and differentiation.
• Support and time manage the execution of marketing campaigns and initiatives, including advertising, promotions, and sponsorship, in collaboration with regional marketing teams.
• Support the teams at exhibitions and events, where necessary.
• Assist in the planning and execution of brand events, trade and consumers shows, and activations to enhance brand visibility and engagement.
• Develop and maintain relationships with external partners to support brand initiatives.
• Provide regular updates and reports on brand performance, market trends, and competitor activities to key stakeholders.

About you:

• Bachelors degree in marketing, Communications, Business Administration, or related field (Preferred but not essential)
• Two years experience in branding and marketing, or related roles.
• Strong understanding of branding principles, full mix marketing strategies, and consumer behavior.
• Excellent communication skills with the ability to effectively collaborate with cross functional teams and external partners.
• Ability to thrive in a fast paced environment.
• Proficiency in Microsoft Office.
• Availability to travel.

Benefits:

• Casual dress.
• Staff discount on our products.
• Company events
• Company pension
• Employee discount
• On-site parking