Marketing Coordinator

jb-strategy; Birmingham; Hybrid; GBP 30,000 - 34,000; Full time

Job summary

A leading organization is seeking a dynamic Marketing Coordinator to enhance their marketing efforts in Birmingham with hybrid working options. The ideal candidate will drive strategies, manage campaigns, and execute various marketing initiatives to improve brand visibility and engagement. This role offers a competitive salary along with generous benefits including extensive annual leave and professional development opportunities.

Benefits

Annual leave entitlement of 25 days

Employer contribution pension scheme at 7%

Wellbeing support through employee assistance programme

Healthy training and development budget

Cycle to work scheme

Qualifications

• Proven experience in marketing, communications, or digital content creation.
• Strong writing and editing skills for engaging content.
• Basic understanding of SEO and website content management.

Responsibilities

• Develop and implement an annual marketing strategy for all services.
• Create and monitor multi-channel marketing campaigns.
• Ensure content aligns with brand guidelines.

Skills

Marketing experience

Social media management

Analytical skills

Copywriting

Organizational skills

Tools

Mailchimp

Dotdigital

WordPress

Microsoft Office

Google Analytics

Adobe Creative Suite

Job description

We have an exciting opportunity for an experienced Marketing Coordinator to join our team in Birmingham, with hybrid working (two days a week in our Birmingham office and three days working from home). In return, you will receive a competitive salary of £30,900 - £34,000 per annum.

NGA is an independent, not-for-profit national membership organisation for state school governors, trustees and governance professionals in England. Our work aims to improve the educational standards and wellbeing of young people by increasing the effectiveness of governing boards and promoting high standards. As expert leaders in school and academy governance, we provide information, advice, guidance, professional development and e-learning.

About The Role

We are currently looking for an experienced individual to join our small, friendly team and assist in planning and delivering high-quality marketing campaigns, ensuring brand consistency throughout all aspects of marketing. The ideal candidate will be dynamic, creative with great attention to detail and have experience of communicating to a wide audience.

Benefits Of Working For NGA

• Competitive starting salary of £30,900 to £34,000 per annum
• Annual leave entitlement of 25 days (FTE) increasing to 27 with continuous service, 8 days bank holiday and 3 days Christmas closure, with the ability to buy and sell annual leave
• Employer contribution pension scheme at 7%
• Hybrid working (between our Birmingham office and home working) and other flexible working arrangements on request
• Wellbeing support through our employee assistance programme
• A healthy training and development budget (CPD) with a wide range of learning and development opportunities
• A commitment to environmental sustainability includes a cycle to work scheme and encouragement to use public transport, including railcards
  
  

Key Responsibilities Of Our Marketing Coordinator Will Include

• Develop and implement an annual marketing strategy for all NGA services including membership and Learning Link, aligning with NGA's overall strategy
• Inform the development of strategy by conducting market research, including competitor analysis and market scanning, to identify new opportunities for NGA
• Develop and execute multi-channel marketing campaigns to promote NGA's membership, training, events, and resources
• Create marketing materials such as emails, social media posts, web content, and print collateral
• Monitor and report on campaign performance, making data-driven recommendations for improvement
• Create marketing materials and content, including copywriting to promote and share NGA's products and services across multiple channels
• Support coordinating social media accounts, creating and scheduling posts to boost engagement
• Work with designers and external agencies to produce branded marketing materials
• Ensure all content aligns with NGA's brand guidelines and messaging
• Create email marketing campaigns using NGA's marketing and email platforms, incorporating automation strategies to optimise engagement and lead generation
• Analyse email performance metrics and optimise future campaigns
• Develop on-brand content for social media, web, email marketing and videos
  
  

What We're Looking For In Our Marketing Coordinator

• Proven experience in marketing, communications, or digital content creation
• Strong writing and editing skills for engaging content
• Social media management experience (LinkedIn, X, Facebook)
• Knowledge of email marketing platforms and automation (Mailchimp, Dotdigital, etc.)
• Basic understanding of SEO and website content management (e.g. WordPress)
• Strong analytical skills in campaign performance and marketing metrics
• Experience managing information across CMS and websites
  
  

Skills & Abilities

• Strong organisational skills, with the ability to manage multiple projects.
• Proficiency in Microsoft Office and analytics tools (Google Analytics, social media insights).
• Copywriting, editing, and accessible content production skills.
• Graphic design and video production experience (Adobe Creative Suite).
• Excellent teamwork and collaboration skills.
• Strong communication and commercial awareness.
• Excellent organisational and time-management skills with the ability to prioritise and work across multiple projects, meet deadlines and deliver a high volume of quality work.
  
  

Personal attributes & Qualities

• Good interpersonal skills, able to interpret the needs of stakeholders effectively.
• Positive attitude and ‘can do' approach.
  
  

Closing date: Monday, 9th June 2025

If you feel that you are the right candidate for the role as our Marketing Coordinator or would like to find out more information about the role, then please click ‘apply' now. We'd love to hear from you.