Marketing Co-Ordinator

Hickory's Smokehouse; Metropolitan Borough of Solihull; On-site; GBP 25,000 - 35,000; Full time

Job summary

Hickory’s Smokehouse is seeking a Marketing Coordinator who is creative and organized, with a passion for the hospitality industry. This full-time role involves developing local marketing strategies and engaging with restaurant teams to enhance guest experiences. Join an exciting and expanding brand, where you’ll contribute to innovative marketing initiatives and enjoy various employee benefits.

Benefits

25% discount for you and 5 friends

Birthday reward - a meal for you and friends yearly

Career progression with The Hickory’s Academy

FREE BBQ / Team food while on shift

Paid occasion days off

Access to wellness programme

Opportunity for fundraising activities

Qualification opportunities

Qualifications

• 18 months of working experience in a marketing role.
• Understanding of CRM systems, SEO, and website management.

Responsibilities

• Develop and manage local marketing plans as part of the hospitality brand.
• Support the marketing team by optimizing social media presence.
• Manage the website and ensure local content is up to date.

Skills

Time management

Coordination skills

Passion for food and dining

Creativity

Education

Marketing qualification

Tools

WordPress

CRM systems

SEO techniques

PPC advertising

Job description

Marketing Coordinator

Do you have creative & entrepreneurial flair, a passion for guest experience alongside being incredibly organised & efficient?You must have experience of the whole marketing mix, love hospitality & working with others.

If you are passionate, hardworking, organised and ready for you next professional challenge in the growth plans of an exciting & expanding restaurant brand this role could be for you.

This is a full-time role based in our new HQ in Aldford on the outskirts of Chester, with a requirement to travel to restaurants at times.

The Role:

• Reporting into the Marketing Manager you will develop & manage local marketing plans – from planning & delivery to post activity review, working closely with Area Managers & General Managers.
• Responsible for managing monthly reviews of marketing plans – understanding what is working & creating action plans.
• Identifying new opportunities through business networking, knowledge of the local areas and working closely with the restaurant teams.
• Work with the wider marketing team to develop & deliver an annual marketing calendar with planned creative content, promotions and news, across all platforms.
• Support the Social Media Manager with ideas to optimise social presence & creating local content with restaurant teams.
• Blog & local event blog creation including copy writing & build using Wordpress.
• Day to day management of the website (Wordpress) ensuring the site is regularly updated with local activity.
• Act as a brand ambassador, ensuring consistency across all marketing comms.

Essential Requirements:

• Strong time management and coordination skills
• Monthly reporting of all activity
• Hard working with an ability to multi-task
• A passion for food & dining out
• Driving license & own car

BeneficialRequirements:

• Understanding & experience of CRM systems & segmentation
• Website management (Word Press or equivalent CMS sites)PPC (AdWords & Pmax)
• Social Media – organic, paid & community management (Facebook, Twitter, Instagram, LinkedIn etc.)
• SEO – organic & paid

Desired Attribute:

• You will be full of personality, spark and charm
• Can think creatively and can voice your ideas
• Have a valid marketing qualification & at least 18 months working experience in a marketing role
• Ideally have knowledge of marketing in restaurant and hospitality
• Be able to respond well to pressure
• Be proactive with ability to use your initiative
• Confident, organised & methodical
• You will be an excellent team player, able to communicate at all levels and commit to sharing your knowledge & skills across teams
• Be focused on delivering an outstanding guest experience through great local marketing
• Be flexible to work at the weekend & evenings if needed– this isn’t a Mon-Fri 9am -5pm
• You are able to commit to travelling to restaurants & hold a full UK driving licence.

How we will Thank You for being a Hickory’s Marketing Coordinator:

• 25% discount for you and 5 friends at all of our restaurants (including Barlounge & Upstairs at the Grill in Chester). This will increase to 50% discount for loyal service
• Be a part of the No.1 business in the"Top 100 Best Companies to work for in the UK 2022"
• Birthday reward - A meal on us for you and your friends every year
• Superb training & progression opportunities with The Hickory’s Academy
• Qualification opportunities whilst working (Up to A Level and Degree level equivalent)
• FREE BBQ / Team food and authentic sodas while on shift
• Christmas Day off work every year
• Paid occasion days off (Wedding Day, Kid’s first day at school, Moving into your first house and more!)
• The Red Zone – Our pledge to work life balance
• Up to £500 refer a friend scheme
• Chance to ‘give a bit back’ by joining our fundraising activities for Cash for Kids
• Wellbeing Champions in each of our restaurants to support you
• 24-hour access to our wellness programme
• Stacks of enrichment opportunities including the possibility of once-in-a-lifetime trips to the Deep South!

So, if all of that sounds amazing to you and you want to come and be a Hickory's Smokehouse Marketing Coordinator, then click ‘apply’ now!