Marketing & Content Manager (Appeals)

The Norfolk Hospice; Hillington; Vor Ort; GBP 40.000 - 50.000; Teilzeit

Zusammenfassung

The Norfolk Hospice seeks an experienced Marketing & Content Manager (Direct Appeals) to strengthen its brand and fundraising profile from Hillington, Norfolk. The role drives cash appeals, individual giving, lottery and Gift Aid campaigns and builds donor journeys to grow engagement and income.

Working with the Head of Marketing and Communications, you will develop and deliver a direct marketing strategy, monitor performance, and optimise campaigns to meet ambitious targets.

Aufgaben

• Lead direct marketing campaigns for fundraising and donor journeys.
• Develop cash appeals, individual giving, lottery and Gift Aid programmes.
• Work with the Head of Marketing to translate strategy into campaigns.

Jobbeschreibung

Location: Tapping House, Wheatfields, Hillington, Norfolk, PE31 6BH.
Hours of work: Part time & Full time hours available. Minimum of 25 hours per week (Monday to Friday)
Annual Leave: 25 days increasing to 27 after 5 years’ service and 29 after 9 years’ service + 8 days in lieu of public holidays (FTE)

Closing Date: Friday 20th November 2026

Please note that this vacancy may close earlier than the advertised closing date if a suitable candidate is identified. We therefore encourage applicants to submit their applications as soon as possible.

If you have any queries please email [e-mail]

We are seeking an experienced, strategic, and results-driven Marketing & Content Manager (Direct Appeals) to strengthen Tapping House’s brand profile and presence. This pivotal role will lead the development and delivery of an ambitious marketing fundraising programme to drive supporter recruitment, retention and income growth. With responsibility for cash appeals, individual and regular giving, lottery, raffle, newsletters and Gift Aid, the postholder will develop compelling campaigns and supporter journeys that deepen engagement and build long-term donor loyalty. The role combines strategic planning with hands on campaign delivery and analysis. Working with the Head of Marketing and Communications, the postholder will lead on the development and delivery of a direct marketing strategy to ensure ambitious fundraising targets are achieved.

Other organisations may refer to this role as Direct Marketing Manager, Direct Response Manager, Direct Fundraising/Giving Manager or Individual Giving Lead.