Marketing Content Manager

Techtronic Industries; Maidenhead; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Techtronic Industries (TTI) based at European HQ in Maidenhead seeks a Senior Content Marketing professional to plan and deliver content that drives product launches and brand growth across Europe. You will lead photography, video shoots, and social channels for RYOBI and support regional markets with branded content execution.

The role demands 3+ years in content marketing, strong project management, and collaboration with cross-functional teams across EMEA.

Qualifications

• Experience in content and social media marketing across Europe.
• Ability to plan, shoot and edit video/stills for campaigns.
• Strong organisational and stakeholder-management skills.
• Willingness to travel domestically and internationally.

Responsibilities

• Plan and deliver marketing content supporting product launches and brand growth.
• Own and manage content for RYOBI across Europe, coordinating shoots.
• Collaborate with regional and global teams to ensure timely, on-brand output.
• Coordinate translation/localisation and track performance of social content.

Skills

Content marketing

Social media marketing

Video production

Photography

Stakeholder management

Organization

Travel willingness

MS Excel

PowerPoint

Word

Outlook

Driver's license

Education

2:1 University Degree or above preferable

Tools

MS Excel

PowerPoint

Word

Outlook

Job description

Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. Our focus is on end-users that range from professionals in the industrial, construction and infrastructure sectors to DIYers in home improvement, repair, and maintenance. TTI’s powerful brand portfolio includes MILWAUKEE®, RYOBI®, AEG® – recognized worldwide for their deep heritage and innovative product platforms of superior quality. The company maintains a global manufacturing and product development footprint, with record world-wide sales of approximately US$15.2 billion and around 50,000 employees in 2026. Hiring exceptional people is a top focus at TTI. This drives a high-performance culture across all levels of our organization and helps to achieve our vision of being number one in the industries we serve. Our unique high-speed decision-making process supports our acute focus on developing superior products and meeting high customer expectations. We view our winning culture as a competitive advantage that powers our growth.

Based at the European headquarters in Maidenhead, the successful candidate will report into the Senior Content Marketing Manager and would be responsible for planning and delivering marketing content that supports product launches and brand growth across Europe. The role sits within a fast-paced marketing team that creates and distributes marketing assets across EMEA for RYOBI, helping regional markets achieve ambitious sales and growth targets.

Key Responsibilities

• Content Strategy & Production
• Own and manage the power tools content marketing plan for RYOBI.
• Coordinate and deliver content across: Photography/stills Video production Social media
• Collaborate with EMEA Product Management teams to ensure content is delivered on time and adheres to brand guidelines.
• Plan, organise, and manage photography and video shoots, ensuring high-quality asset creation and brand consistency.
• Social Media Management
• Support the implementation of the European social media strategy alongside the Senior Content Marketing Manager.
• Coordinate external agencies responsible for EU social channels.
• Collaborate with local markets to share and adapt content for regional activation.
• Track and report monthly social media performance statistics and insights.
• Stakeholder & Cross-Functional Collaboration
• Partner closely with European and Global marketing teams to execute content strategies effectively.
• Coordinate the translation and localisation of content assets for European markets.
• Maintain internal communications to ensure key stakeholders remain informed of marketing activity.
• Managerial Role
• Manage one direct report - Marketing Assistant, RYOBI & AEG EMEA - providing guidance, prioritisation, and development support.
• Brand Management
• Support Above-The-Line (ATL) marketing campaigns, including Pan-European TV advertising and promotions.
• Brief and manage creative agencies to develop campaign assets and ensure delivery against objectives, timelines, and brand standards.
• Maintain RYOBI brand guidelines, monitor marketing activity across European regions to ensure brand consistency.

Ideal Candidate Profile

• Has experience in content and social media marketing
• Can manage multiple projects simultaneously in a fast-moving environment.
• Feels comfortable with and has experience running a video or stills shoot.
• Understands how to develop content for different marketing channels.
• Has strong organisational and stakeholder-management skills.
• Enjoys working across both strategic planning and content execution.
• Is comfortable collaborating with regional teams across EMEA.

Skills Required

• 3 Years experience in a similar role or agency background
• Extensive photo/video shoot experience
• 2:1 University Degree or above preferable.
• UK (or equivalent) Driver’s License required.
• Enthusiasm to travel both internationally and in the UK is essential.
• Experience with social media management is preferable.
• Strong communication and presentation skills.
• Excellent organisational, time keeping and project management skills.
• A good team spirit and a strong self-starter.
• Strong computer skills, especially in: MS Excel, PowerPoint, Word, Outlook.

#LI-SK1 #LI-HYBRID

At TTI, we are committed to being an equal opportunity employer. We believe in creating a supportive environment where everyone can thrive and grow.

If you’re looking to join a forward-thinking company that values collaboration, innovation, and impact - we’d love to hear from you.

Techtronic Industries (TTI) is a fast-growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, Floor Care and Appliances for Do-It-Yourselfer (DIY), professional and industrial users in the home improvement, repair, maintenance, construction and infrastructure industries. An unrelenting strategic focus on Powerful Brands, Innovative Products, Operational Excellence and Exceptional People drives our culture.

Brand loyalty is a cornerstone for sustainable growth and increased profitability. We highly regard and respect our brands and all of the end‑users who invest their confidence in them.

TTI is delivering a tidal wave of change in multiple industries with its cordless technology leadership. Whether power tools, floorcare, or outdoor products. We believe in continually challenging accepted standards, exploiting, adapting, and improving technologies to create better products for higher-value brands.

Our operational excellence is the engine that provides the power to innovation. This means examining every single aspect of bringing a product to market and questioning how to improve the efficiency of even the smallest detail.

TTI understands that the greatest investment for every organization is in its people. At TTI, we invest heavily in developing current and future leaders. Filling the growing TTI management needs is the Leadership Development Program through aggressive university recruitment, training, and promotion ladder for high-potential talent.

Instilling ESG (Environmental Social Governance) best practices along our value chain drives TTI’s approach to sustainability in the way we operate, what we produce, how we source and the way we live. Sustainability is at the core of our business today and is the bedrock for both the development of our business.