Marketing Content Manager

JR United Kingdom; Halifax; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative and supportive company is seeking a Content Marketing Manager who is passionate about B2B marketing. This role involves leading multi-channel campaigns, creating engaging content, and collaborating with sales teams to drive demand generation. The ideal candidate will have over 5 years of experience in digital marketing, a strong proficiency in HubSpot, and a data-driven mindset. Join a dynamic team where your creativity and expertise will make a significant impact on the brand's global presence and sales pipeline. If you're ready to shape the future of business travel marketing, this is the opportunity for you.

Qualifications

• 5+ years in B2B demand generation and digital marketing.
• Expertise in HubSpot for marketing automation and reporting.

Responsibilities

• Lead multi-channel campaigns using HubSpot for demand generation.
• Create compelling content to attract and retain corporate customers.

Skills

B2B Demand Generation

Digital Marketing

Content Creation

HubSpot

Email Marketing

PPC

SEO

Project Management

Tools

Salesforce

WordPress

Job description

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Are you a content powerhouse with a passion for B2B marketing? Do you live and breathe campaigns, automation, and lead gen? We’re looking for a Content Marketing Manager to drive bold, data-driven campaigns that fuel our sales pipeline and elevate our global brand.

What You’ll Do:

• Lead multi-channel campaigns using HubSpot to drive demand generation and nurture prospects through email, paid media, content, and social channels.
• Create compelling content—whitepapers, case studies, ABM campaigns, and more—that attracts and retains corporate customers while expanding our digital footprint and brand awareness.
• Collaborate closely with sales teams to deliver high-impact, lead-generating assets, ensuring alignment between marketing and sales processes.
• Develop and execute lead nurturing programs, segmenting audiences based on behaviour and engagement, and optimizing lead scoring for seamless handoffs to sales.
• Analyse campaign performance, optimize based on A/B testing, and provide actionable insights to the team to continuously improve results.
• Shape our voice and presence across global digital channels, redefining how business travel is marketed.

About ALTOUR

ALTOUR, a division of Internova Travel Group, is one of the largest travel management companies in the world, specializing in high-touch service and global travel solutions for corporate clients.

Join an innovative and supportive environment that values your creativity and expertise.

What We’re Looking For:

• 5+ years of experience in B2B demand generation, digital marketing, or growth marketing.
• Expertise in HubSpot for marketing automation, including email workflows, segmentation, lead scoring, and reporting.
• Proven ability to execute and optimize multi-channel campaigns across email, PPC, SEO, and social media.
• A data-driven mindset with the ability to track, analyse, and report on performance using HubSpot and Salesforce dashboards.
• Strong editorial skills with an ability to create content that resonates with the target audience and drives conversions.
• Exceptional project and time management skills, able to juggle multiple projects simultaneously.
• Proficiency in WordPress or other Content Management Software.

Are You Ready to Make an Impact?

If you're strategic, creative, and obsessed with performance, we want to hear from you. Apply now and help us lead the market, one campaign at a time.

https://careers-internova.icims.com/jobs/3448/content-marketing-manager/job?mode=view