Marketing & Content Manager

Southern Hospice Group; Chichester; On-site; GBP 40,000 - 52,000; Full time

Benefits offered by this job

Company pension scheme or NHS pension

Up to 35 days annual leave

On-site education support and study-le

Bupa access

Free parking

Gym membership discounts

Employee Assistance Programme

Death in Service

Job summary

Southern Hospice Group is seeking a Marketing Lead on a 9-month maternity-cover to drive integrated campaigns across digital, print, events and media. You will translate organisational priorities into audience-focused marketing activity and lead planning, delivery and editorial content.

You will partner with Brand, Digital and Creative teams, influence senior stakeholders and coach Marketing Officers to deliver measurable campaigns while maintaining brand discipline and audience focus throughout

Qualifications

• Significant experience delivering integrated marketing campaigns from planning through evaluation.
• Ability to manage multiple campaigns, stakeholders and deadlines.
• Excellent copywriting and editing skills with audience-focused content.
• Experience using audience insight, segmentation and performance data to improve marketing activity.

Responsibilities

• Lead integrated campaigns across digital, print, events and media.
• Own campaign planning and delivery aligning with priorities from Fundraising, Retail, Clinical Services, People Team and Corporate Partnerships.
• Shape editorial and content planning to communicate impact and support engagement.
• Collaborate with Brand, Digital and Creative teams to ensure campaigns are joined up and on brand.
• Provide day-to-day leadership, coaching and direction to Marketing and Communications Officers.

Skills

Integrated marketing

Campaign management

Project management

Copywriting

Stakeholder management

Data-driven marketing

Digital marketing

Brand management

Accessibility

Mentoring

Job description

Great marketing connects organisational priorities with the people we need to reach. This 9-month maternity-cover role will lead integrated campaigns and high-quality content that build awareness, strengthen trust and support the impact of Southern Hospice Group across our communities. You will take ownership of campaign planning and delivery across digital, print, events and media, translating priorities from Fundraising, Retail, Clinical Services, the People Team and Corporate Partnerships into audience-led marketing activity. You will balance planned campaigns with emerging organisational needs, making clear choices about where time and resource will have the greatest impact. Alongside campaign leadership, you will help shape editorial and content planning, developing compelling, accessible content that communicates our impact and supports engagement. You will work closely with Brand, Digital and Creative colleagues to ensure campaigns are joined up, consistent and effective across channels. You will be a trusted marketing partner to senior and operational stakeholders, using insight and performance data to improve activity and provide clear recommendations. You will also provide day-to-day leadership, coaching and direction to Marketing and Communications Officers and apprentices. This is a fixed-term role where pace matters. Success will mean quickly building strong relationships, maintaining continuity through maternity cover and delivering measurable campaigns without losing quality, brand discipline or audience focus.

You do not need to come from a hospice or charity background. What matters is that you can bring relevant expertise, understand the responsibility attached to our work and use your skills to deliver meaningful, measurable impact. Significant experience delivering integrated marketing campaigns from planning through to evaluation. Experience developing marketing plans and managing multiple campaigns, stakeholders and deadlines at the same time. Strong campaign management and project management skills, with evidence of delivering on time and within budget. Excellent copywriting and editing skills, with the ability to turn organisational priorities into clear, compelling audience-focused content. Strong stakeholder management and influencing skills, including confidence advising senior colleagues and constructively challenging briefs. Experience using audience insight, segmentation and performance data to improve marketing activity and make recommendations. A strong understanding of digital marketing, brand management, accessibility and inclusive communications. Experience coaching, mentoring or supervising colleagues and creating clear priorities for delivery. A practical, collaborative and solutions-focused approach, with the confidence to make sound decisions in a fast-moving environment. Alignment with our values: Caring, Connected and Courageous., We warmly welcome applications from all sections of our community. We also invite applications from suitably experienced people for all industry sectors who can demonstrate the skills, ability and enthusiasm to work with a people-centric organisation like ours.

Southern Hospice Group is the largest group of hospices in Sussex and one of the largest in the UK. We are committed to providing exceptional and compassionate care to adults, children and their families across Sussex. Bringing our teams and resources together as one organisation means we can focus on new and exciting visions and plans for our people and patients and provide even greater opportunities for our workforce. St Barnabas House provides specialist palliative care to adults in the Worthing, Adur, Arun and Henfield areas through a range of services, including in-patient care and community living well services. Chestnut Tree House is the children's hospice for East and West Sussex and South East Hampshire, providing specialist palliative care for children and young people with life-limiting conditions. Martlets provides essential care to people affected by terminal illness in Brighton and Hove and surrounding areas. Our expert teams provide the very best care and support, helping patients and their loved ones to live life to the full during the precious time they have together.

• Company pension scheme or NHS pension scheme for eligible employees
• Up to 35 days' annual leave inclusive of bank holidays
• On-site education support and study leave opportunities
• Option to access Bupa and cover your everyday cost of healthcare for less
• Free parking, subsidised meals and various social activities
• Corporate rate gym membership, discounts with local complementary therapies and Blue Light Card
• Employee Assistance Programme
• Death in Service