Content & Brand Manager

HOSPICE UK; Greater London; Hybrid; GBP 39,000 - 48,000; Full time

Benefits offered by this job

25 days holiday (yr1) increasing to 27

Matched pension up to 7%

Support for staff with caring duties

Family-friendly culture

Job summary

Hospice UK is seeking a Content and Brand Manager based in London to lead a new content strategy, drive engagement, and tell our brand story across channels. You will manage and develop our content, oversee brand identity, and amplify Hospice UK's voice.

The role is hybrid, with in-office days and travel to central London to seize content opportunities, coordinating with the Communications team and external partners.

Job description

Salary: £43,680

Location: Hybrid Work Culture. We are proud to promote a truly hybrid work culture, recognising that every role is different, and everyone has unique needs and preferences. Our Hybrid Work Arrangement empowers each team member to work with their manager to choose the most effective way to work that balances your needs and Hospice UK’s.

For this role, we are looking for someone who is London based and can travel to central London at short notice to maximise content opportunities that arise. You will also be expected to come into the office at least one day a week - currently the External Affairs anchor day is on a Wednesday.

Contractually this role is London-based.

Benefits:

• 25 days in the first year, increasing to 27.5 days in the second year of service and 30 days in the third.
• Matched pension scheme up to 7% of salary
• Support for staff with caring responsibilities
• Family-friendly culture

Closing date for applications: Sunday 20 September at 23:59

Interview dates: Thursday 1 October and Friday 2 October. The first round of interviews will take place online via MS Teams.

We may send assessments and some questions to you in advance so that you can prepare. Let us know if you have any specific needs to be able to fully engage with the process.

Job Information

The Role

This is a new and exciting role for Hospice UK. As Content and Brand Manager you will play a key role bringing Hospice UK’s strategic priorities to life, delivering high-quality content that meets our audiences’ needs, drives engagement and tells a compelling story about our brand.

You will lead and drive an ambitious new content strategy for the organisation that brings coherence and dynamism to our communications, ensures clear and consistent messaging across our channels and seizes opportunities to be creative, adaptable and at the heart of sector debates. This will also include overseeing the performance and growth of our social media channels and presence.

Your work with also grow, promote and protect our brand, ensuring a strong visual identity, clear voice, and diverse and human-led content that reflects Hospice UK’s values.

The Team

You will work within the Communications team that sits within the wider External Affairs Directorate. We are around 20 in total, including 4 colleagues based in Wales, Scotland and Northern Ireland.

The Communications team includes colleagues working across content, social and digital, as well as partnership marketing and member communications.

You will work closely with a smaller team of 3 colleagues, our Senior Social Media Officer, Media and PR Manager and your line manager – our Senior Communications and Communications Manager. Together you will be involved in the big issues in hospice care, making sure Hospice UK is vocal, visible and leading the debate.

There is a strong collaborative and supportive culture across the External Affairs Department with lots of opportunity to exchange ideas, plan together and benefit from each other’s skills and expertise.

Working closely with our 200+ hospice members, we have a strong track record of securing strong media coverage and winning campaigns on their behalf, most notably over the two years by securing increased investment in hospices by governments in Westminster, Cardiff and Edinburgh.

But our work is not done. Hospices are under significant pressure and need both better government investment and continued public support. Our focus now is ensuring that hospices can meet ever increasing demand for their services, with well-funded and well-staffed hospices across the UK.

About You

You're a strategic and creative content professional who understands how powerful storytelling can drive engagement, influence audiences and deliver real impact.

You'll have experience developing and delivering ambitious content strategies, managing brands, and creating compelling content across digital channels. From shaping content pipelines and leading campaigns to overseeing brand identity and using data to optimise performance, you'll know how to turn insight into action.

We're looking for someone who is audience-focused, collaborative and innovative, with a strong understanding of digital trends, emerging technologies including AI, and the tools needed to create and measure high-performing content. You'll also be an experienced people manager, able to develop talent and foster a positive, high-performing team culture.

Most importantly, you'll share Hospice UK's values and be excited by the opportunity to shape our stories, strengthen our brand and amplify the impact of hospice care across the UK.

If you're excited by the prospect of leading our content strategy, shaping and strengthening our brand, and helping more people understand the impact of hospice care through powerful storytelling, we'd love to hear from you.

More information is available in the candidate information pack, which is available on our website to download.