Marketing & Content Manager

Southern Hospice Group; Arundel; On-site; GBP 38,000 - 48,000; Full time

Job summary

Southern Hospice Group seeks a proactive marketing professional for a 9-month maternity-cover role to lead integrated campaigns across digital, print, events and media, translating priorities into audience-led activity and partnering with Brand, Digital and Creative teams.

You will mentor Marketing and Communications Officers, use insight to optimise campaigns, and deliver measurable results that raise awareness of Southern Hospice Group across communities.

Qualifications

• Significant experience delivering integrated marketing campaigns from planning through to evaluation.
• Experience developing marketing plans and managing multiple campaigns, stakeholders and deadlines.
• Strong campaign management and project management skills, with evidence of delivering on time and within budget.
• Excellent copywriting and editing skills, with the ability to translate priorities into audience-focused content.
• Strong stakeholder management and influencing skills, including advising senior colleagues and challenging briefs.
• Experience using audience insight, segmentation and performance data to improve marketing activity.
• Knowledge of digital marketing, brand management, accessibility and inclusive communications.
• Experience coaching or mentoring colleagues and providing clear delivery priorities.

Responsibilities

• Lead integrated marketing campaigns across digital, print, events and media from planning to evaluation.
• Develop and manage marketing plans, coordinating multiple campaigns, stakeholders and deadlines.
• Provide day-to-day coaching and direction to Marketing and Communications Officers and apprentices.

Skills

Integrated campaigns

Marketing planning

Stakeholder management

Copywriting

Job description

Great marketing connects organisational priorities with the people we need to reach. This 9-month maternity-cover role will lead integrated campaigns and high-quality content that build awareness, strengthen trust and support the impact of Southern Hospice Group across our communities. You will take ownership of campaign planning and delivery across digital, print, events and media, translating priorities from Fundraising, Retail, Clinical Services, the People Team and Corporate Partnerships into audience-led marketing activity. You will balance planned campaigns with emerging organisational needs, making clear choices about where time and resource will have the greatest impact. Alongside campaign leadership, you will help shape editorial and content planning, developing compelling, accessible content that communicates our impact and supports engagement. You will work closely with Brand, Digital and Creative colleagues to ensure campaigns are joined up, consistent and effective across channels. You will be a trusted marketing partner to senior and operational stakeholders, using insight and performance data to improve activity and provide clear recommendations. You will also provide day-to-day leadership, coaching and direction to Marketing and Communications Officers and apprentices. This is a fixed-term role where pace matters. Success will mean quickly building strong relationships, maintaining continuity through maternity cover and delivering measurable campaigns without losing quality, brand discipline or audience focus., Please note we're not responsible for the content of job ads, as they're posted by the recruiter. We'll aim to resolve the reported issue and we'll use your feedback to improve the quality of our ads.

You do not need to come from a hospice or charity background. What matters is that you can bring relevant expertise, understand the responsibility attached to our work and use your skills to deliver meaningful, measurable impact.

• Significant experience delivering integrated marketing campaigns from planning through to evaluation.
• Experience developing marketing plans and managing multiple campaigns, stakeholders and deadlines at the same time.
• Strong campaign management and project management skills, with evidence of delivering on time and within budget.
• Excellent copywriting and editing skills, with the ability to turn organisational priorities into clear, compelling audience-focused content.
• Strong stakeholder management and influencing skills, including confidence advising senior colleagues and constructively challenging briefs.
• Experience using audience insight, segmentation and performance data to improve marketing activity and make recommendations.
• A strong understanding of digital marketing, brand management, accessibility and inclusive communications.
• Experience coaching, mentoring or supervising colleagues and creating clear priorities for delivery.
• A practical, collaborative and solutions-focused approach, with the confidence to make sound decisions in a fast-moving environment.
• Alignment with our values: Caring, Connected and Courageous.