Marketing Communications Executive

West Coast Partnership Development; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

Join a dynamic marketing team at a leading company in the rail travel sector. This role involves driving revenue growth through multiple marketing initiatives and requires a creative mindset with in-depth knowledge of marketing principles. You'll be tasked with content creation, project management, and monitoring competitor activities, fostering a collaborative culture where diversity is valued and differences are embraced.

Benefits

Final salary pension

Free travel on Avanti West Coast for you/spouse/partner/dependents

Privilege Travel card (75% off other train operators)

30 days holiday, increasing with service

10 free journeys on other First Group Train Operator

Qualifications

• In-depth understanding of key marketing principles and channels.
• Strong attention to detail and quality in marketing activities.
• Excellent organizational and motivational skills.

Responsibilities

• Assist with Marketing Projects: Write agency briefs and manage agencies.
• Create Marketing Content: Develop copy and creative content.
• Monitor Competitor Activity: Track marketing efforts of competitors.

Skills

Digital marketing

Creative skills

Attention to detail

Organizational skills

Negotiation skills

Job description

Join our dynamic Marketing team at Avanti West Coast, where we drive revenue growth and enhance customer satisfaction through innovative marketing programmes. Our team is dedicated to generating and converting customer demand, fostering loyalty, and providing timely, relevant information to our customers. We lead initiatives such as advertising campaigns, digital marketing activities, loyalty programmes, Customer Relationship Management (CRM), and planned customer communications.

Additionally, we offer brand and design services leadership and support across the business. The Marketing Communications team, a vital part of our Marketing function, spearheads all marketing campaigns to boost the market and demand for rail travel with Avanti West Coast.

Key Accountabilities

• Assist with Marketing Projects: Write agency briefs, brief internal teams, and manage external agencies.
• Lead Independent Projects: Oversee specific projects in Corporate Sales, Groups, Safety, Food and Beverage, and product/proposition areas.
• Support Planning and Budgeting: Help plan projects, develop timelines, maintain activity calendars, and manage budgets.
• Create Marketing Content: Develop copy and creative content, ensuring cross-channel integration.
• Monitor Competitor Activity: Track competitor marketing efforts and assist with point-of-sale activations.
  
  

Who We're Looking For

• Marketing Knowledge: In-depth understanding of key marketing principles and channels, including digital marketing, online advertising, and content advertising.
• Creative Skills: Possess a creative flair and good judgement of creative work, with a solid grasp of the creative and production process.
• Attention to Detail: Strong attention to detail, ensuring accuracy and quality in all marketing activities.
• Organisational and Motivational Skills: Excellent organisational skills, coupled with enthusiasm and self-motivation to drive projects forward.
• Negotiation and Experience: Effective negotiation skills and demonstrable experience in the marketing communications space.
  
  

For more information, please find role profile here.

Benefits Include

• Final salary pension
• Free travel on Avanti West Coast for you/spouse/partner/dependents
• Privilege Travel card (75% off other train operators fares for leisure travel)
• 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
• 10 free journeys on other First Group Train Operator
  
  

Apply now and be part of a team that's dedicated to creating an outstanding workplace culture.

At Avanti West Coast, we value the differences that make each of us unique! Avanti West Coast recognises the benefits of building a diverse workforce and employing people from diverse backgrounds, which includes their race, religion, age, gender, gender identity, disability and sexual orientation.

Everyone who joins Avanti West Coast becomes part of our close knit team. We're committed to ensuring that Avanti West Coast is inclusive, a place where people are encouraged to be themselves, and not an edited version to fit in. A place where differences are welcomed, recognised, accepted and put to good use!