Marketing Campaigns Manager

Edwin supply; North East; On-site; GBP 32,000 - 38,000; Full time

Job summary

A leading education service provider is looking for a Marketing Campaigns Manager to lead integrated marketing campaigns aimed at attracting teaching staff. The role requires significant experience in digital marketing, strong copywriting skills, and proficiency in tools like HubSpot and Google Ads. The position offers a hybrid work model with competitive salary and generous benefits package.

Benefits

30 days annual leave + birthday off

Free parking onsite

Enhanced parental leave

Life assurance

Wellbeing support services

Qualifications

• Significant experience in planning and delivering marketing campaigns.
• Proven success managing digital advertising such as Google Ads and Meta Ads.
• Hands-on experience with email automation and social media management.

Responsibilities

• Lead integrated marketing campaigns for recruitment brands.
• Plan and execute digital marketing strategies.
• Track and report on campaign performance using various tools.

Skills

Marketing campaign planning

Digital marketing

Copywriting

Google Ads management

Analytical skills

Education

Degree in Marketing or Communications

Tools

HubSpot

Google Analytics

Adobe Creative Suite

Job description

Overview

Role: Marketing Campaigns Manager

Location: Newcastle or Sheffield - hybrid

Salary: £32,874 - £37,874 (DOE)

Contract: Full time, Perm

Working hours: Monday to Thursday 8:30am - 5:00pm, Friday 8:30am - 4:30pm

Benefits

• 30 days annual leave + birthday off
• Free parking onsite
• Enhanced parental leave
• Life assurance
• EAP and online/digital GP
• Wellbeing support services
• Professional development
• Fantastic supportive culture

The Edwin Group is a growing collective of education companies working together to positively impact the lives of young people. We support schools and multi-academy trusts across the UK by offering high-quality temporary and permanent staffing, expert HR and leadership services, staff wellbeing training, character education and active learning programmes, and automated safer recruitment solutions - all designed to help schools recruit, retain and empower the best people.

We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row - a reflection of our strong values, supportive culture and commitment to employee wellbeing.

The role

We\'re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands - Vision for Education, ABC Teachers and Smart Teachers - to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group.

Responsibilities

• Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media.
• Use audience segmentation and profiling to tailor messaging and channels for key target groups.
• Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets.
• Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches.
• Manage campaigns in HubSpot - including email marketing, landing pages, workflows and marketing automation tools.
• Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels.
• Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights.
• Report on campaign performance against KPIs, providing insights and recommendations for improvement.

Requirements and skills

• Degree in Marketing, Communications or a related field (or equivalent professional qualification).
• Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation.
• Strong copywriting, editing and proofing skills.
• Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads.
• Hands-on experience with HubSpot, email automation and social media management tools.
• Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices.
• Creative flair, attention to detail and the ability to manage multiple projects simultaneously.

Desirable

• CIM qualification in Marketing or Digital Marketing.
• Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience.

Process

Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.

Phone Call with the Talent Team - You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps.

1st Interview - This first stage will involve meeting your potential manager and team members.

Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.

The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

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