Marketing Campaign Manager

WorkBuzz; Milton Keynes; On-site; GBP 60,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to join their innovative team. This role focuses on developing and executing comprehensive marketing campaigns that drive brand awareness and lead generation. You will collaborate closely with sales and customer success teams to ensure alignment and maximize campaign impact. The company fosters a fast-paced and rewarding culture, emphasizing growth and development. If you're passionate about making a tangible difference in the marketing landscape and eager to contribute to a meaningful purpose, this opportunity is perfect for you.

Benefits

Private health insurance

Share options

Flexible working hours

Professional development opportunities

Dynamic company culture

Qualifications

• 5+ years in B2B marketing campaign/communications role.
• Expertise in campaign planning and execution, including A/B testing.

Responsibilities

• Develop and oversee integrated marketing campaigns and reports.
• Manage budgets, resources, and campaign KPIs for continuous improvement.

Skills

B2B marketing

Campaign planning

Data-driven decision making

Email marketing

Lead generation

Understanding of buyer journey

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Adobe Creative Suite

Google Analytics (GA4)

Asana

Google Ads

LinkedIn Ads

Facebook Ads

Job description

Location: Milton Keynes – based in office 2 days a week (hybrid)

Reporting to: Marketing Director

Salary: £60K - £70K

Terms: Permanent, 5 days per week

About WorkBuzz

WorkBuzz is a well-funded SaaS company, with a vision to help improve the working lives of 1 million people. The world of work has changed with five generations working together for the first time in history and the recent advances of AI. In addition, 80% of workers are now either remote, in the field, on the frontline or on the shop floor. Trusted by over 400 organisations, we help forward-thinking companies that have different types of employees in different locations navigate these challenges, build great cultures and make better informed people decisions – reaching all of their employees, wherever they are, whatever they do.

Role Overview

We’re looking for someone to join our marketing team to develop and execute marketing campaigns supporting business goals, driving brand awareness, lead generation and sales growth.

Key Responsibilities

1. Develop and oversee the strategy of our signature integrated campaigns plus the annual State of Employee Engagement report.
2. Provide leadership on campaign roadmap and execution, ensuring alignment with business goals and market trends.
3. Create campaign briefs to inform internal content and external agencies to deliver high-quality ‘hero’ content (written, visuals and video) and sales enablement assets.
4. Lead the planning and execution of target account-based marketing projects.
5. Lead the planning and execution of multi-channel lead nurture strategies with SDR, combining digital and human engagement.
6. Oversee live events and webinars, ensuring strong audience engagement and registration including the annual WorkBuzz Live event.
7. Shape and manage partner marketing initiatives, collaborating on campaigns and enhancing partner portals.
8. Drive the optimisation of the advocate referral programme to enhance lead generation from an HR professional and consultancy network.
9. Set and achieve campaign KPIs including IQL (information qualified leads) and conversion to MQL (marketing qualified leads), monitor performance, and provide insights for continuous improvement.
10. Work closely with sales and customer success teams to ensure campaigns are aligned and activated.
11. Manage budgets and resources effectively to maximise campaign impact.
12. Analysis of the campaigns to understand where they can be optimised and improved.

Key Requirements

1. 5+ years in a B2B marketing campaign/communications role.
2. Working knowledge of CRM and CMS platforms (preferably HubSpot), Adobe Creative Suite, Google Analytics (GA4) and project management tools (preferably Asana).
3. Confidence in creating emails, landing pages and campaign assets.
4. Experience with using advertising platforms including Google Ads, LinkedIn Ads & Facebook Ads.
5. An excellent understanding of the B2B buyer journey and how inbound and outbound marketing can support this.
6. Be a campaign marketing expert/thought-leader and lead the way on best practice for campaign planning and execution including A/B testing.
7. A data driven mindset - understand which marketing metrics are the drivers for WorkBuzz and make data intelligent decisions on how to optimise and improve all campaign assets.
8. A team player – willing to roll up your sleeves and get stuck in to support wide sales and marketing requirements.
9. Have a growth mindset: and you’ll be expected to offer ideas, make a tangible difference, and drive your own development.

Why you’ll love working at WorkBuzz:

1. Our culture – WorkBuzz is fast-paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins.
2. Clear purpose – be part of building something which matters.
3. Be the best you can be – we will invest in your development and help you grow.
4. Competitive salary, share options, private health insurance and a range of other benefits.
5. Flexible/ hybrid working – the opportunity to split your time between home working and our Milton Keynes office.
6. Check out our Glassdoor reviews!