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Marketing Campaign Manager

CP Media

Halifax

On-site

GBP 35,000 - 50,000

Full time

4 days ago
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Job summary

CP Media is seeking a Marketing Campaign Manager to lead strategic marketing initiatives. This hands-on role involves planning and executing impactful B2B campaigns across various channels. You'll collaborate closely with diverse teams to ensure successful lead generation and brand development in the competitive landscape of airport advertising.

Benefits

Generous bonus structure linked to campaign outcomes
33 days holiday + statutory holidays
Flexible working options
Regular, paid-for team social events
Free parking at head office

Qualifications

  • At least 5 years of marketing experience, preferably in a managerial role.
  • Experience with B2B marketing and lead generation strategies.
  • Strong analytical skills to track and report campaign performance.

Responsibilities

  • Develop and execute multi-channel marketing campaigns.
  • Track and report on campaign performance metrics.
  • Collaborate with sales and creative teams for campaign success.

Skills

Campaign Planning
Creative Development
Data Analysis
Lead Generation
Marketing Strategy

Education

Bachelor's Degree in Marketing or related field

Job description

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Eye Airports is part of the CP Media Group the UKs fastest-growing outdoor media company. We deliver impactful airport advertising campaigns across key UK airport locations, working with a wide spectrum of clients, from local businesses to global brands. As a division of an award-winning media group named in the UKs Top 100 fastest-growing founder-led companies, we pride ourselves on being dynamic, ambitious, and results-driven.

The Role

This is a hands-on, strategic role focused on planning, executing, optimising, and reporting on multi-channel marketing campaigns for Eye Airports, with the Campaign Manager playing a central role in delivering impactful and performance-driven campaigns across a variety of platforms.

You will work closely with the Sales, Creative, and Marketing teams to ensure lead generation focused campaigns are aligned and deliver measurable results. This role is ideal for a motivated and driven marketing professional who thrives in a results-focused and fast-paced marketing team.

Key Responsibilities

Campaign Planning & Execution

  • Develop creative and compelling marketing campaign ideas to promote the advertising space in airports to local, regional and national brands.
  • Plan and deliver B2B marketing campaigns across email marketing, digital, print, social and other direct marketing channels.
  • Coordinate with internal and external teams (sales, design, digital agencies) to ensure campaign assets and messaging are on-brand and on-deadline.

Campaign Performance & Reporting

  • Track campaign performance metrics and ROI using excel, CRM systems, and marketing platforms.
  • Provide detailed reporting on campaign effectiveness, with insights and recommendations to optimise future activity.
  • Regularly present results and performance data to key internal stakeholders.

Sales Alignment & Lead Generation

  • Work alongside the Sales Team to ensure marketing activity supports lead generation and sales enablement.
  • Work with the design team to develop marketing material and content for use by the sales team.

Brand Development & Strategy

  • Develop a strong understanding of airport media and outdoor media trends, competitor activity, and audience behaviour to guide strategic campaign planning.
  • Work with CP Media Groups leadership to identify new marketing opportunities across the airport portfolio.

Process & Innovation

  • Help continually evolve campaign processes, templates, and workflows for greater efficiency and scalability.
  • Keep up to date with marketing best practices, tools, and technologies, suggesting innovative ways to improve campaign performance.

The Package

  • Generous bonus structure linked to campaign outcomes
  • 33 days holiday + statutory holidays
  • Birthday holiday
  • Annual charity day
  • Flexible working options
  • Regular, paid-for team and company social events
  • Free parking at head office
  • Newly designed purpose-built offices
  • Part of the CP Media Group profit-sharing Employment Benefits Trust

You

Youre a self-motivated, ambitious and commercially minded marketing professional with a proven track record of delivering campaigns from start to finish with at least 5 years marketing experience. Youre commercially aware, thrive under pressure, and take pride in producing work that generates real business impact.

You Are

  • Comfortable working independently and managing multiple concurrent campaigns
  • Proactive in identifying new marketing opportunities
  • Analytical, with a data-driven approach to campaign optimisation
  • Creatively minded, in both strategy and execution
  • Collaborative and confident liaising with stakeholders at all levels

LNKD1_UKTJ

Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing
  • Industries
    Marketing Services

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