Global Campaign Marketing Manager

JR United Kingdom; York; Remote; GBP 40,000 - 70,000; Full time

Job summary

A rapidly growing IT company is searching for a Global Campaign Marketing Manager to lead international marketing initiatives. This strategic role focuses on executing integrated campaigns that align with the company's innovative backup solutions. The position offers remote work options and opportunities for professional growth within a collaborative environment.

Benefits

Remote work options

Opportunities for professional development

Collaborative work environment

Qualifications

• 5+ years of B2B marketing campaign development experience.
• Proven success in integrated marketing campaigns achieving pipeline goals.
• Strong understanding of the sales and marketing technology stack.

Responsibilities

• Plan, develop, and execute integrated global marketing campaigns.
• Collaborate with sales and product teams to drive business growth.
• Optimize campaign messaging and content based on performance metrics.

Skills

B2B marketing

Project management

Analytical skills

Cross-functional collaboration

Interpersonal skills

Education

Bachelor's degree in Marketing

Tools

Salesforce

Pardot

Marketo

Demandbase

Job description

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Are you ambitious and looking for an opportunity to make a real impact on the tech industry?

At Object First, we are revolutionizing backup data storage by offering secure, simple, and powerful solutions designed specifically for Veeam customers. Today, 96% of ransomware attacks target backup data, and more than 70% of companies are attacked by ransomware. Object First offers a last line of defense against cyber threats and allows customers to truly ransomware-proof their organizations. Our team blends innovation, collaboration, and a clear vision to become the market number 1. At Object First, we value creativity, drive, and a passion for tackling challenges. We offer a fast-growing environment where your voice and ideas matter, providing you with opportunities to develop professionally alongside some of the best in the industry. You’ll find a dynamic and collaborative setting, ideal for taking your career to the next level.

We are seeking a highly skilled and motivated Global Campaign Marketing Manager to drive the success of our marketing campaigns on an international scale. This is a strategic as well as hands-on role contributing to our organization’s aggressive revenue goals.

Responsibilities

• Strategic Campaign Management: Plan, develop and execute fully integrated global marketing campaigns supporting our breakthrough immutable storage appliance, with the goal of pipeline generation of end users and partners.
• Global Coordination: Coordinate and communicate effectively with regional marketing teams to ensure campaign consistency and alignment with local needs and customs.
• Integrated Marketing Planning: Design and execute a full funnel, multi-touch global marketing campaign plan including definition of target market and personas, messaging, buyer’s journey, content map, global events/field marketing strategy, digital media planning, timelines, and performance metrics.
• Cross-Functional Collaboration: Collaborate with internal teams, including product marketing, demand generation (content and digital marketing), design, sales operations and sales to design the comprehensive GTM plan, execute it, and measure results.
• Ongoing Optimization: Continuously test and optimize campaign messaging, creative, and content to identify best outcomes along the buyer’s journey. Partner with sales operations and marketing to apply key learnings and best practices for optimal marketing ROI desired business outcomes.
• Ensuring Results: Focus on delivery against quarterly goals and KPIs for the campaigns based on historical or projected results and report out weekly/monthly/quarterly on actual performance and revenue impact.
• Content Development: Work closely with content teams to create compelling and impactful campaign materials, ensuring consistent messaging across all channels.
• Project Management: Work cross-functionally to execute campaign tactics with program owners for timely delivery of campaign deliverables such as content and web assets, nurture emails, webinars and virtual events, and digital marketing. Leverage tools such as Jira, Confluence and others to collaborate with the team. Ensure timely deployment of initiatives, manage stakeholders, calendars, timelines, budgets, and campaign processes.

Qualifications

• 5+ years of B2B marketing campaign development and demand generation experience at high-growth enterprise technology companies.
• Proven experience designing, developing, and executing fully integrated marketing campaigns that deliver against pipeline generation goals.
• Successful track record managing 1:many and 1:few ABM programs.
• Ability to work cross-functionally across sales, marketing, product and finance teams to drive and influence business growth.
• Strong understanding of the sales and marketing technology stack, with hands-on experience with tools such as Pardot, Marketo, Salesforce, Demandbase, etc.
• Strong analytical skills with a bias towards data-driven decision making.
• Strong understanding of marketing and sales funnel metrics and how to deliver impact.
• Excellent interpersonal and communications skills.
• Excellent project management and organizational abilities.
• Familiarity with global market trends and cultural nuances.
• Bachelor's degree in Marketing, Business Administration or equivalent.

We offer

• An exciting opportunity with a global, high-growth IT company.
• Remote work options.
• Opportunities for professional development and growth.
• A supportive and collaborative work environment.

Object First is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

If you’re ready to contribute to a company that not only innovates groundbreaking technology but also invests in your growth, Object First is the place for you. Join us and elevate your career!