Marketing Campaign Manager

Heathrow Airport Limited; Greater London; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Performance bonuses

Share in Success Bonus

Pension scheme

Private health insurance

Annual leave

Job summary

Heathrow Airport Limited is seeking a Marketing Campaign Manager - Retail to drive passenger growth, engagement and revenue across Heathrow's retail estate. You will collaborate with the Customer Team and wider business to develop marketing strategies and execute campaigns, while creating compelling creative assets across terminals.

You will lead multi-channel integrated campaigns, manage agencies and deliver campaigns on time and within budget, with a focus on improving the passenger experience

Qualifications

• Delivery of through-the-line integrated multi-channel marketing campaigns including TV and video shoots across offline and online media.
• Leading and managing projects to increase revenue and engagement, managing multiple stakeholders and agencies.
• Consumer facing business experience with a strong understanding of customer satisfaction drivers.
• Briefing and managing 3rd party suppliers and multiple stakeholders to deliver to time and budget.

Responsibilities

• Driving commercial results through the planning and delivery of marketing campaigns for Retail and Heathrow owned products and services.
• Working with cross-functional internal teams and external partners to successfully execute multi-channel integrated brand and marketing initiatives that drive awareness, growth, revenue, and positive sentiment.
• Building and maintaining effective agency relationships (creative & media agencies) for the development of campaigns, signage, service information and asset production.
• Owning the briefing process, delivery and success measurement of integrated campaigns including KPI setting and production of post campaign reports and analysis.
• Delivering on-airport visual signage and communications which enhance passenger experience, minimising disruption during change and conveying Heathrow’s brand and service values.

Skills

Campaign management

Stakeholder management

Multi-channel marketing

Analytics reporting

Education

Degree/CIM or IDM qualifications

Job description

Heathrow isacity within a city.Andthere’sno place likeitwhen it comes to the scale of our ambitions.You’llbe part of a Customer team that drives our profitability across everything from retail,propertyand airport transport,through to passenger services, forecasting andcontracts withairlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We havea pioneeringagenda for digital, e-commerce and innovation, aswe look totransformthe way our passengers spendat our airport.

We believe the best way to drive growth across ouriconicairport is by improving the servicesoffered within it.Soalthough we know generating income is critical to driving our business forward,we’realso passionate about delivering the best possible passenger experience.You’llhelp us to get the balance right – not least so we can continue investing in an airport that leads the world.

Job Info

• Job Identification 5692
• Job Category Marketing
• Job Schedule Full time
• Locations Heathrow Airport Limited, Hounslow, Middlesex, TW6 2GW, GB
• Contract Type Permanent
• Working Pattern Monday-Friday Business hours

Job Description

As our Marketing Campaign Manager - Retail, you will have the chance to work across the breadth of Heathrow to drive passenger growth, engagement, and revenue for the airport.

The role requires working with colleagues in the Customer Team as well as the wider business to develop marketing strategies and execute campaigns as well as the development of creative assets across Terminals. You will lead campaigns and opportunities across our retail estate to drive awareness & revenue and work with operational teams to create an airport environment which provides service and sales support information for passengers.

Principal Accountabilities

• Driving commercial results through the planning and delivery of marketing campaigns for Retail and Heathrow owned products and services.
• Working with cross-functional internal teams and external partners to successfully execute multi-channel integrated brand and marketing initiatives that drive awareness, growth, revenue, and positive sentiment.
• Building and maintaining effective agency relationships (creative & media agencies) for the development of campaigns, signage, service information and asset production.
• Owning the briefing process, delivery and success measurement of integrated campaigns including KPI setting and production of post campaign reports and analysis.
• Delivering on-airport visual signage and communications which enhance passenger experience, minimising disruption during change and conveying Heathrow’s brand and service values.

Qualifications, Skills and Experience

• Excellent verbal and written English language proficiency (with qualification) Degree/CIM or IDM qualifications.
• Delivery of through-the-line integrated multi-channel marketing campaigns including TV and video shoots working across all forms of media both offline and online.
• Leading and managing projects to increase revenue and engagement, managing multiple stakeholders and agencies.
• Consumer facing business experience with a strong understanding of customer satisfaction drivers.
• Briefing and managing 3rd party suppliers and multiple stakeholders to deliver to time and budget.

Ideally, you'll also have:

• A broad mix of clients if from agency.
• Experience working with agencies if in-house

#LI-Hybrid

About us

There’s something so special about working at the world’s most iconic airport. Its sights. Its sounds. Its constant air of excitement. Heathrow is an amazing backdrop to a career filled with unique opportunities.

Every day, you’ll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore.

It brings out the best in all of us. And inspires everyone to deliver on our ambitious plans. Together, we’re working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability.

Join us on that journey and we'll help you achieve your ambitions too. Supporting you to learn, encouraging you to be yourself, backing you to achieve more than you might ever have imagined. Because there’s no place like Heathrow.

Our rewards

We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we’ll support you to be at your best inside and outside work. And of course, we’ll provide varied learning and development opportunities too. Here you’ll find everything you need for a fulfilling career journey that can take you in exciting directions.

Working Location

Our Hybrid working approach offers the opportunity for colleagues in some roles to work from home for an average of two days a week, providing the flexibility to work in an agile way whilst ensuring we deliver for the operational needs of Heathrow . Working arrangements vary from team to team and will be confirmed during the recruitment process. You’ll need to be based in the UK and within a commutable distance to Heathrow.

As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger – not least because we welcome passengers from all corners of the globe, every single day. Heathrow is an accessible place to work. With five diversity networks, we champion inclusivity and celebrate individuality.