Marketing Business Partner (Field Based) - North East England & Scotland

Grosvenor Casino; Middlesbrough; On-site; GBP 35,000 - 55,000; Full time

Job summary

Grosvenor Casino is seeking a Marketing Business Partner to enhance marketing strategies for venues in North East England and Scotland. The role involves developing local marketing plans, driving revenue, and collaborating with various teams to ensure brand compliance and effective communication. This position offers a dynamic work environment with opportunities for travel and engagement across multiple venues.

Qualifications

• At least 3 years' experience in hospitality or multi-venue business.
• Proven success in retail marketing strategy creation.
• Strong communication skills and stakeholder management experience.

Responsibilities

• Develop and execute marketing plans for venues.
• Collaborate with General Managers to tailor local marketing.
• Measure ROI of venue marketing plans.

Skills

Communication

Stakeholder Management

Project Management

Innovative Brand Campaigns

Customer-led Environment

Education

Marketing Qualification

Job description

Marketing Business Partner (Field Based) - North East England & Scotland

Join to apply for the Marketing Business Partner (Field Based) - North East England & Scotland role at Grosvenor Casino

Company Description

We are Grosvenor Casinos and we are on a journey to become the UK's most loved casinos. Our venues sit at the heart of their communities, offering a space for people to play, have fun, relax with friends, and enjoy our fabulous food, drink, and entertainment.

We are on an exciting journey of growth, and it’s the ideal time to join us.

At Grosvenor, we operate 24/7, committed to safer gambling and building an inclusive, diverse, and engaged team.

Job Description

Are you a marketing professional with a proven track record of creating and delivering strategies for a customer-driven business? Do you have experience leading retail marketing strategies in a customer-led environment?

If yes, read on…

We have an exciting opportunity for a Regional Marketing Business Partner to support our venues in Scotland & North East England. Reporting to the Head of Marketing, you will be responsible for developing and executing marketing plans for your venues, driving revenue targets, and aligning with business goals.

Responsibilities

• Collaborate with the Head of Marketing to understand and implement national campaigns locally.
• Develop local marketing plans with General Managers, tailored to venue needs and customer segments.
• Build strong relationships with General Managers as the subject matter expert in local marketing.
• Support event and hospitality activities for high-value customers in line with company policies.
• Coordinate with marketing managers for slots, poker, and sports to incorporate their expertise into local plans.
• Engage with suppliers and agencies for local resources.
• Create consistent venue marketing plans and measure their ROI.
• Ensure local marketing complies with regulations and aligns with brand standards.
• Work with the central marketing team to support brand strategies and campaigns.
• Maintain brand standards across all channels and venues.
• Support HVC activity and campaigns, ensuring alignment with strategy.
• Represent the marketing team at venue level to foster operational support and understanding.
• Develop relationships with PR, social media, CRM, and promotions teams.
• Create engaging retail marketing content.
• Collaborate with Operations, GMs, and digital teams to enhance marketing effectiveness.
• Ensure all initiatives are compliant with gambling, marketing legislation, and social responsibility policies.

Qualifications

• At least 3 years' experience in hospitality, leisure, or multi-venue business.
• Proven success in retail marketing strategy creation and delivery.
• Strong communication skills and stakeholder management experience.
• Experience in innovative brand campaigns and success delivery.
• Knowledge of the leisure and gaming sector is advantageous.
• Experience in customer-led environments and ROI analysis.
• Project management skills with timely and budgeted delivery.
• Marketing qualification is a plus but not essential.
• Resilience and ability to perform under pressure.
• Full driving license and willingness to travel within the Grosvenor estate, including overnight stays.

Additional Information

The role requires flexibility, with a mix of face-to-face and remote stakeholder engagement, and travel to venues.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Gambling Facilities and Casinos