Marketing & Brand Content Executive

Nuprol; Epsom; Hybrid; GBP 28,000 - 45,000; Full time

Job summary

NUPROL, a leading UK airsoft brand group, seeks a marketing professional to shape and communicate our narrative across NUPROL, VORSK and RAVEN. You will coordinate campaigns, support launches and produce content with product teams, ambassadors and retailers.

You will help deliver authentic content, visit events, and develop launch materials while strengthening brand loyalty for our growing community.

Qualifications

• Experience in planning and managing social media channels is essential.
• Ability to develop and deliver integrated marketing campaigns.
• Create engaging written and visual content for multiple channels.
• Strong storytelling and campaign planning across brands.
• Coordinate with internal teams and external partners to deliver activity.

Responsibilities

• Plan and manage social media channels across platforms.
• Create engaging content for Facebook, Instagram and other digital platforms.
• Design marketing assets including website banners, retailer graphics and promotional material.
• Support new product launches with coordinated marketing campaigns.
• Work with Sales to provide marketing support for retailers and distributors.
• Collaborate with Amazon Vendor Controller to create marketing assets for Amazon.
• Develop high-quality material with suppliers, photographers and creators.
• Shap e the long-term direction of our brands and marketing activity.

Skills

Social media planning

Campaign management

Content creation

Brand storytelling

Multi-project management

Adobe Creative Suite

Photography

Video basics

Email marketing

Tools

Adobe Creative Suite

Mailchimp

Photography

Video editing

Job description

NUPROL is one of the UK's leading Airsoft wholesalers and manufacturers, supplying retailers throughout the UK and internationally through our own brands and distribution partners.

Over the coming months we'll be launching significant new products and investing further in our brands. We're looking for someone who can help shape how those brands are communicated, supporting our Sales Team, our retail partners and our growing community of players.

This is an opportunity to build something meaningful. We're looking for someone who can bring structure, consistency and fresh ideas to our marketing, helping us tell the story of our brands as they continue to evolve.

The Role

This role is about much more than social media.

You'll help develop and manage the marketing narrative across NUPROL, VORSK and RAVEN, ensuring our brands communicate consistently across every customer touchpoint.

Working closely with Product Management, Sales and our Amazon Vendor Controller, you'll help plan campaigns, support product launches and create marketing assets that strengthen our brands whilst supporting commercial growth.

You won't be expected to do everything yourself.

Sometimes you'll be behind the camera, sometimes coordinating a photographer or videographer, and sometimes working alongside our technical product specialists, ambassadors or retail partners to create the right content. Your role is to identify the best way to tell each story and ensure it is delivered professionally and consistently.

Key Responsibilities

Your primary focus will be to build stronger awareness of the NUPROL, VORSK and RAVEN brands by creating engaging marketing campaigns and supporting product launches.

Your day-to-day responsibilities will include:

• Planning and managing our social media channels.
• Creating engaging content for Facebook, Instagram and other digital platforms.
• Designing marketing assets including website banners, retailer graphics and promotional material.
• Supporting new product launches with coordinated marketing campaigns.
• Working with the Sales Team to provide marketing support for retailers and distributors.
• Collaborating with our Amazon Vendor Controller to create marketing assets for Amazon.
• Working with suppliers, photographers and content creators to develop high-quality marketing material.
• Helping shape the long-term direction of our brands and marketing activity.

As the Role Develops

As our marketing function continues to grow, you'll have the opportunity to become involved in a wide range of exciting projects, including:

• Visiting airsoft sites and events to create authentic content.
• Working with ambassadors and influencers.
• Producing blogs and website content.
• Supporting exhibitions and trade shows.
• Developing launch campaigns for major new products.
• Helping shape our international marketing activities.

About You

We're looking for someone who combines creativity with commercial awareness.

NUPROL is an ambitious SME, which means you'll have the freedom to influence the direction of our marketing, but you'll also be expected to take ownership of your work and solve problems independently.

The ideal candidate will:

• Be proactive and highly self-motivated.
• Enjoy taking ownership of projects.
• Be organised and capable of managing multiple priorities.
• Communicate confidently with colleagues, retailers, distributors and end users.
• Be comfortable working independently whilst collaborating closely with Sales, Product Management and our Amazon Vendor Controller.
• Enjoy learning about products and becoming genuinely knowledgeable about our brands.

Industry Experience

Experience within the Airsoft industry would be a significant advantage.

However, we're equally interested in candidates from other enthusiast-led markets who understand how to engage passionate communities and build long-term brand loyalty.

More important than previous airsoft experience is a genuine enthusiasm to learn our products, understand our customers and communicate authentically with our audience.

Skills & Experience

We're looking for someone with strong marketing and communication skills who understands how to build a consistent brand narrative across multiple channels.

The ideal candidate will have experience in:

• Social media planning and management (essential).
• Developing and delivering marketing campaigns.
• Creating engaging written and visual content.
• Brand storytelling and campaign planning.
• Managing multiple projects and product launches simultaneously.Working with internal teams and external partners to deliver marketing activity.Graphic design using Adobe Creative Suite or equivalent creative software.Basic photography and/or video editing would be advantageous, but not essential.Email marketing platforms such as Mailchimp or similar.Excellent written and verbal communication skills.

  Above all, we're looking for someone who understands that successful marketing isn't just about individual posts or advertisements. It's about telling an evolving story that keeps customers engaged, builds excitement around new product launches and continually reminds players, retailers and distributors why they choose NUPROL, VORSK and RAVEN.

  Why Join NUPROL?

  This is an opportunity to shape the future of three established brands.

  You’ll have the freedom to develop campaigns, influence product launches and build a marketing function that genuinely supports the business, our retailers and the wider Airsoft community.

  Working at NUPROL

  NUPROL is an ambitious SME, and that's reflected in the way we work. We value people who take ownership, solve problems and continually look for ways to improve. You’ll have the freedom to shape your department, but also the responsibility to make decisions, find solutions and collaborate with colleagues across the business. If you’re looking for a role where you can genuinely influence the direction of a growing company, you’ll fit right in.