Product Marketer

Rowden; West of England; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

Rowden in Bristol, UK is seeking a Product Marketer to define how our sensing, AI and communications capabilities are positioned and adopted across defence, national security, and emergency services.

The role sits within the Design department, collaborating with Product, Sales and Engineering to turn complex technologies into clear, credible value stories. The position is UK-based with hybrid working and requires travel to Bristol; candidates must be eligible for SC clearance.

Qualifications

• 3+ years in product or solution marketing within technology, engineering, or defence/security sectors.
• Proven ability to craft and articulate value propositions for complex technical products.
• Strong analytical skills and experience conducting market and competitor analysis.
• Excellent writing and presentation skills for both technical and executive audiences.
• Experience working with design to translate concepts into visuals and assets.
• Familiarity with government or B2G procurement environments advantageous.
• Pragmatic, organised, and able to operate in a fast-growing company.

Responsibilities

• Translate complexity into clear, resonant stories for engineers, operators and decision-makers.
• Create scalable, technically rich content for sales and government affairs teams.
• Understand markets, users, and competitors across defence and national security.
• Work with designers to visualize complex systems with diagrams and visuals.
• Deliver a coherent experience across demos, events, print materials and digital platforms.

Skills

Product marketing

Value proposition

Market analysis

Technical storytelling

Writing & presentation

Cross-functional teamwork

Govt procurement

Organisational mindset

Job description

Product Marketer

Department: Design

Employment Type: Permanent - Full Time

Location: Bristol, UK

Compensation: £50,000 - £60,000 / year

Description

We’re creating the UK’s next-generation engineering powerhouse, delivering critical technology that strengthens national security and resilience.

We turn advances in sensing, AI and communications into operational capability at the edge, where connectivity may be limited or unavailable. Our work accelerates technology deployment, improves frontline decision-making, and protects people and critical assets in demanding environments.

Based in Bristol, Rowden currently employs around 200 people and operates more than 20,000 square feet of engineering and manufacturing facilities. With a growing international presence, we are one of Europe’s fastest-growing engineering businesses.

The role

Rowden is entering an exciting phase of growth, launching several new products and extending its footprint across multiple sectors in global markets. We’re looking for a proven Product Marketer to define how these capabilities are positioned, understood, and adopted.

This is a technical, strategic, and highly collaborative role within the Marketing team, working closely with Product, Sales, and Engineering. You’ll help turn complex technical systems into clear, compelling value stories that drive growth across defence, CNI, and emergency services, directly shaping how these products reach the market.

This role is UK-based, with hybrid working. Regular travel to Bristol is required.

Candidates must be eligible for SC clearance.

More information about security clearance is available here: https://www.gov.uk/government/publications/united-kingdom-security-vetting-clearance-levels

Key areas of responsibility

You’ll be the link between engineering excellence and market impact, ensuring Rowden’s products are communicated with clarity, technical depth, and purpose.

Working across Product, Sales, and Engineering, you’ll help shape how our products are represented in the market: developing positioning, messaging, and go-to-market material that sharpen how we compete and win.

• Translate complexity. Understand and communicate how Rowden’s sensing, networking, and device management technologies work together to deliver operational resilience, turning deep technical capability into stories that resonate with engineers, operators, and decision-makers.
• Build the technical story. Create scalable, technically rich content for our sales and government affairs teams that helps customers, partners, and governments engage with our product families and reflects the real substance of our business.
• Understand the market and how we fit. Build a deep understanding of markets, users, and competitors across defence, national security, and other dual use industries, crafting product narratives that make Rowden’s capabilities stand apart and drive relevance across new verticals.
• Work with design to make complexity visual. Partner with designers and engineers to represent our systems clearly - deployments, user workflows, integration points - through diagrams, animations, and visual assets that make complex ideas tangible.
• Deliver a coherent experience across every medium. Support how Rowden tells stories with every customer engagement - in demos, at events, through print materials, and across our owned media platforms. Ensure every channel tells the same credible, technically grounded story of what we build and why it matters.

Key skills, experience and behaviours

• 3+ years in product or solution marketing within technology, engineering, or defence/security sectors.
• Proven ability to craft and articulate value propositions for complex technical products.
• Strong analytical skills and experience conducting market and competitor analysis.
• Excellent writing and presentation skills - comfortable communicating to both technical and executive audiences.
• Experience working with creative and design functions to translate concepts into compelling visuals, campaigns, and assets that bring ideas to life.
• Familiarity with government or B2G procurement environments advantageous.
• Pragmatic, organised, and confident working in a fast-growing company where systems and playbooks are still being built.

About you

You are a technical, analytical thinker who is comfortable at the intersection of sales, strategy, engineering, and product. You ask the right questions, care about the end user, and thrive in ambiguity and pace, delivering effective work as priorities change.

• Curious and analytical. You thrive on understanding markets, customers, and competition.
• Mission-focused. You care about the end user and the impact of technology in real operational settings.
• Comfortable with complexity. You can quickly understand complex systems and can communicate them simply.
• Adaptable and hands-on. You combine strategic thinking with the ability to execute quickly.
• Collaborative. You work across teams and disciplines to build shared understanding and momentum.

We care more about how you think than where you’ve worked. If your background looks different but you approach problems the way this role demands, tell us why.

Working at Rowden

We are committed to building a flexible, inclusive, and enabling company. Our aim is to create a diverse team of talented people with unique skills, experience, and backgrounds.

We also recognise the importance of flexible working and support this wherever we can. We typically operate a flexible, hybrid-working model, with an average 3 days in the office each week (dependent on the role). We welcome the opportunity to discuss flexibility, part-time working requirements and/or workplace adjustments with all our applicants.

Rowden is a Disability Confident Committed company, and we actively encourage people with disabilities and health conditions.

Finally, if you feel that you don’t meet all the criteria included above but have transferable skills and relevant experience, we’d still love to hear from you!