Marketing Automation Specialist

Weir Minerals; Todmorden; Remote; GBP 35,000 - 55,000; Full time

Job summary

Weir Minerals is seeking a Marketing Automation Specialist to enhance the digital experience for customers. This role involves executing global marketing efforts, managing automated email journeys, and collaborating with sales and marketing teams to improve operations. Ideal candidates will have a strong background in digital marketing and automation, with proficiency in platforms like Salesforce Pardot.

Benefits

Opportunities for career growth

Inclusive and welcoming workplace

Flexible working environment

Qualifications

• Experience with CRM and marketing automation platforms.
• Hands-on experience in developing email campaigns.
• Strong organizational and communication skills.

Responsibilities

• Create, design, and report on automated email campaigns.
• Support the building and testing of landing pages.
• Manage the Salesforce Account Engagement platform.

Skills

Digital Marketing

Email Campaigns

Data Analysis

Problem Solving

Communication

Education

3 years of experience in digital marketing or automation

Tools

Salesforce Pardot

Salesforce

Marketo

HubSpot

Adobe Journey Optimizer

Job description

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Job Title:

Marketing Automation Specialist

Division:

Weir Minerals

Location:

Preferred location is UK, open to applicants in the USA

Remote

Purpose of Role:

• The Marketing Automation Specialist plays a key role in enhancing the digital experience for Weir customers. Reporting to the Marketing Automation Manager, you will execute digital marketing efforts globally, aiming to streamline and improve marketing operations and enhance the customer journey.
• Collaborating with global sales and marketing teams, you will create and manage automated email journeys, support landing pages and forms, and maintain the Account Engagement (Salesforce) platform.
• We are a fast-paced, innovative global marketing team that values flexibility. We seek detail-oriented, data-driven marketers who collaborate effectively to solve problems.

Why choose Weir:

• Be part of a global organization dedicated to building a better future, constantly reinventing and finding sustainable ways to access resources.
• Opportunities to grow your career in a dynamic environment where you can explore new challenges and tailor your career path.
• Feel empowered to be yourself in an inclusive, welcoming workplace that values innovation, collaboration, and transparency.

Key Responsibilities:

• Building Automated Email Journeys: Create, design, and report on automated email campaigns and nurture programs using Salesforce Pardot.
• Landing Page and Form Integration: Support the building, testing, and troubleshooting of landing pages and forms to ensure functionality and user experience.
• Platform Lead: Manage the Salesforce Account Engagement platform, collaborate with external agencies, and ensure data integrity and platform cleanliness.
• Continuous Improvement + Reporting: Use analytics to evaluate campaign effectiveness, stay updated on industry trends, and implement best practices for marketing automation.

Previous Education, Knowledge and Experience:

• At least 3 years of experience in digital marketing or automation.
• Experience with CRM and marketing automation platforms like Salesforce Pardot, Salesforce, Marketo, HubSpot, or Adobe Journey Optimizer.
• Hands-on experience in developing email campaigns and automated journeys.
• Understanding of end-to-end B2B digital marketing and lead generation.
• Self-motivated with strong organizational and communication skills.
• Problem-solving skills and attention to detail.

Language Skills:

• Ability to communicate technical concepts to non-technical stakeholders and manage relationships with external agencies and internal teams.

Mathematical Skills:

• Proficiency in analyzing marketing data and generating insights from dashboards and KPIs.

Reasoning Ability:

• Adaptability to changing conditions and priorities.

Technical Skills:

• Experience with Pardot/Salesforce preferred.
• Intermediate to advanced skills in Microsoft Office, especially Word, PowerPoint, and Excel.

Founded in 1871, Weir is a leading engineering company committed to sustainability and innovation in resource access. We are a global family of 11,000 talented people in over 60 countries, dedicated to powering a low-carbon future.

Weir is committed to diversity and inclusion, providing equal opportunities for all employees.