Marketing Automation Specialist

Focus 5 Recruitment; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative B2B software provider is seeking a Marketing Automation Specialist to drive growth through effective digital marketing strategies. This role involves managing campaigns, optimizing lead management processes, and collaborating with sales to enhance the customer journey. If you have a passion for technology and marketing, and expertise in tools like HubSpot and Marketo, this is a fantastic opportunity to make a significant impact in a dynamic environment. Join a team that values creativity and strategic thinking, and help shape the future of marketing automation!

Qualifications

• Advanced expertise in marketing automation tools like HubSpot or Marketo.
• Experience in integrating CRM systems and automating workflows.

Responsibilities

• Provide strategic support to marketing campaigns and automations.
• Monitor performance of automation systems and deliver reports.

Skills

Marketing Automation

Lead Scoring

Data-Driven Reporting

Campaign Management

Tools

HubSpot

Pardot

Marketo

Salesforce Marketing Cloud

Adbridge

Job description

Director at Focus 5 Recruitment - finding the best marketing and sales talent for growing marketing agencies and clients

Marketing Automation Specialist

Manchester – Full Time Office Based

Focus 5 Recruitment are looking for an experienced Marketing Automation Specialist with Hubspot, Pardot, or Marketo experience to join a leading B2B software provider based in central Manchester. If you’re passionate about how technology and marketing work together to achieve the best results, this could be the role for you!

About the Marketing Automation Specialist Role

Our clients Marketing team is the engine behind the company's growth. Effective campaigns help drive commercial success across their product portfolio, expand their market reach, and delight customers through digital marketing campaigns, lifecycle management, and community building. If you're motivated by driving growth, exceeding customer expectations, and filling the sales funnel, this could be the perfect fit for you.

Key Responsibilities

• Provide strategic technical support to the marketing team, setting up and monitoring campaigns and automations.
• Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
• Monitor the overall performance and health of their automation system.
• Leverage automation and AI to enhance lead management processes.
• Develop and refine our marketing technology stack, aiming for industry-leading standards.
• Deliver weekly and monthly reports on email journeys, measuring performance against targets.
• Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.

Experience required for the Marketing Automation Specialist

• Advanced expertise in any of Marketo, Pardot, HubSpot, or Salesforce Marketing Cloud.
• In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
• Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
• Experience integrating CRM systems with other platforms and automating workflows.
• Strong understanding of lead generation metrics and experience in data-driven reporting.
• Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve.

This Marketing Automation Specialist role is live now and with a key client. For immediate consideration and full details, please apply ASAP.

If this sounds like the kind of challenge you’re excited about, we’d love to chat with you!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Information Technology

Industries

Internet Marketplace Platforms and Marketing Services