Marketing Automation Specialist

GWI; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

GWI is seeking a Marketing Automation Specialist to enhance their marketing operations in London. This role involves designing and implementing marketing automation strategies, collaborating with various teams, and contributing to impactful projects. Ideal candidates will have HubSpot experience and a passion for making a difference in a dynamic environment.

Benefits

25 days annual leave

Flexitime

Work-from-anywhere options

Enhanced parental leave

Health cash plan for family

Accredited learning programs

Career development opportunities

Qualifications

• Experience with HubSpot workflows for campaign delivery.
• Ability to maintain data hygiene and database in HubSpot.
• Track record in supporting multi-channel marketing campaigns.

Responsibilities

• Design and implement marketing automation to enhance brand experience.
• Support field and campaign marketers in optimizing activities.
• Deliver projects like lead recycling and nurturing workflows.

Skills

HubSpot

Data Hygiene

Multi-channel Marketing

Data Analysis

Tools

Salesforce

Qualified

LeanData

Goldcast

Eventbrite

Clearbit

Job description

Employment type : Temporary - 6 months

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Marketing Automation Specialist to play a key role in our marketing operations team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing?

As ourmarketing automation specialist,you’ll support the team in designing and implementing all marketing automation that helps give our prospects a delightful brand experience, and helps them move through the funnel as easily as possible, from first touch to renewal.

You’ll work closely with our field and campaign marketers, and our revenue team to help optimise their activities and help them create even bigger impact.

This new role is part of our very active growth team, so you’ll be delivering valuable projects right away; lead recycling and nurturing workflows, lead scoring improvements, and upskilling our marketers in HubSpot are all top of our agenda.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

Hubspot experience is essential, specifically expertise using workflows to support campaign and event delivery.

A good understanding of data hygiene and data base maintenance to maintain the Hubspot system.

Experience with report and dashboard building in Hubspot, with the ability to convert numbers into insights.

A proven track record of supporting marketing teams that deliver frequent multi-channel marketing campaigns and lifecycle nurture activities.

Experience managing and integrating common marketing tech stack platforms like CRM (Salesforce), website chat (Qualified), lead routing (LeanData), webinar (Goldcast) and events (Eventbrite) platforms, and prospect data enrichment (Clearbit).

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps

Preliminary phone call with the Talent Team(no video required)

First video interview with the hiring managers

Second (and final*) video interviewwith the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI?

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me?

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

Tons of days off: 25 days annual leave | Xmas office closures

Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options

Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger.That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

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#li-hybrid

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