Marketing Automation Specialist

MANU FORTI; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

An established industry player is looking for a Marketing Automation Expert to enhance client engagement and drive business growth. This pivotal role involves managing marketing automation platforms, collaborating with teams to create effective workflows, and developing content-led email campaigns. The ideal candidate will have proven experience in B2B marketing automation and a strong grasp of digital marketing practices. Join a dynamic marketing team and make a significant impact on business success.

Qualifications

• Erfahrung in der Nutzung von Marketing-Automatisierungsplattformen in B2B-Umgebungen.
• Starke Kenntnisse in CRM-Systemen und digitalen Marketingpraktiken.

Responsibilities

• Verwalten der Marketing-Automatisierungsplattform, einschließlich Workflows und Berichterstattung.
• Entwicklung von inhaltsbasierten E-Mail-Kampagnen zur Förderung des Verkaufs.

Skills

Marketing Automation

CRM Systems

Digital Marketing

Data Analysis

Tools

Marketing Automation Platforms

Job description

We are seeking a skilled Marketing Automation Expert to join our client's dynamic marketing team. This role is pivotal in developing and implementing marketing automation strategies to enhance client engagement and drive business growth.

Our client is a provider of energy market intelligence and commercial advisory services. This company specialises in delivering actionable insights to businesses, industry bodies, and investors.

Key Responsibilities:

• Manage the marketing automation platform, including workflows, segmentation, scoring, and reporting.
• Collaborate with cross-functional teams to create trigger-based client workflows aimed at reducing churn and promoting cross-sales.
• Develop content-led email nurture campaigns to effectively move prospects through the sales funnel.

Requirements:

• Proven experience in using marketing automation platforms, particularly in content-rich B2B environments.
• Proficiency in CRM systems and a strong understanding of digital marketing practices.
• Ability to analyse data from various platforms and integrate different marketing applications.

Please apply with your CV to receive more details.