Marketing Automation Manager

JR United Kingdom; Slough; Hybrid; GBP 60,000 - 69,000; Full time

Job summary

A leading membership business in the UK is seeking a Technical CRM Automation Manager for their hybrid model. The role involves managing automated campaigns using Braze and requires strong technical skills in CRM automation. This position is ideal for someone eager to drive meaningful engagement through data-driven marketing.

Qualifications

• Experience in CRM automation or lifecycle marketing is essential.
• Proficiency with Braze, including Connected Content and Liquid, is crucial.
• Strong technical skills in managing integrations and troubleshooting issues.

Responsibilities

• Build and optimise automated lifecycle campaigns in Braze.
• Manage integrations with product and data systems, focusing on API-triggered communication.
• Track and report on campaign performance metrics.

Skills

CRM automation

Lifecycle marketing

APIs

Campaign logic

Segmentation

Tools

Braze

Job description

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Technical CRM Automation Manager | £60,000 + 5% bonus | Hybrid (London, 2 days/week)

We’re hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users.

This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You’ll be hands-on with campaign logic, segmentation, APIs, and Liquid — building scalable, multi-channel customer journeys that are personal, timely, and impactful.

What you’ll be doing:

• Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
• Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
• Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
• Maintain a library of modular content blocks to help the wider CRM team build efficiently
• Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
• Take ownership of test design, documentation, and insight-sharing across the lifecycle journey

What we’re looking for:

• Proven experience in CRM automation or lifecycle marketing
• Deep hands-on experience with Braze, including Connected Content and Liquid
• Strong technical skills across APIs, data feeds, and complex campaign logic
• Confident working across channels (email, push, in-app) and troubleshooting integration issues
• Detail-focused, curious, and proactive — someone who takes ownership and finds smart solutions

Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you’re fluent in Braze and love building smart, personalised campaigns — we’d love to hear from you.