Marketing Automation Manager

JR United Kingdom; City Of London; Hybrid; GBP 60,000; Full time

Job summary

A fast-growing mission-led membership business with over 4 million users is seeking a Technical CRM Automation Manager. This role is critical in executing personalized campaigns using Braze while collaborating with tech teams to improve engagement. Join a values-driven team where your contributions support key workers across the UK.

Qualifications

• Proven experience in CRM automation or lifecycle marketing.
• Deep hands-on experience with Braze, including Connected Content and Liquid.
• Strong technical skills across APIs and campaign logic.

Responsibilities

• Build and optimise automated lifecycle campaigns in Braze.
• Manage Braze integrations with product and data systems.
• Set up, track, and report on performance metrics.

Skills

CRM automation

Lifecycle marketing

APIs

Data feeds

Campaign logic

Tools

Braze

Job description

Social network you want to login/join with:

Marketing Automation Manager, london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Technical CRM Automation Manager | £60,000 + 5% bonus | Hybrid (London, 2 days/week)

We’re hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users.

This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You’ll be hands-on with campaign logic, segmentation, APIs, and Liquid — building scalable, multi-channel customer journeys that are personal, timely, and impactful.

What you’ll be doing:

• Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
• Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
• Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
• Maintain a library of modular content blocks to help the wider CRM team build efficiently
• Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
• Take ownership of test design, documentation, and insight-sharing across the lifecycle journey

What we’re looking for:

• Proven experience in CRM automation or lifecycle marketing
• Deep hands-on experience with Braze, including Connected Content and Liquid
• Strong technical skills across APIs, data feeds, and complex campaign logic
• Confident working across channels (email, push, in-app) and troubleshooting integration issues
• Detail-focused, curious, and proactive — someone who takes ownership and finds smart solutions

Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you’re fluent in Braze and love building smart, personalised campaigns — we’d love to hear from you.