Automation & Gamification Lead - Manchester (Hybrid)

Sphere Digital Recruitment; Lancashire; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Sphere Digital Recruitment is seeking an Automation Manager to own the strategy and implementation of marketing automation and gamification across a multi-brand portfolio in Manchester. You will partner with Marketing, Product, Data, CX and Retention to optimise journeys and drive engagement.

The role requires 3–5 years in digital marketing with a data-driven approach, experience in rewards or loyalty programmes, multi-channel campaigns, and the ability to lead testing.

Qualifications

• 3–5 years' digital marketing experience.
• Strong track record in marketing automation and/or gamification.
• Strong understanding of customer journey optimisation, lifecycle marketing and retention.
• Experience managing rewards or customer loyalty programmes.
• Data-driven approach with experience across A/B testing, analytics and digital marketing tools.
• Proven ability to manage complex projects across multiple teams and stakeholders.
• Experience working within a multi-channel environment.
• Strong Excel and MS Office skills.
• Highly organised, able to manage multiple priorities within a complex organisation.
• Experience leading, coaching or mobilising teams.
• Excellent communication, negotiation and stakeholder management skills.
• Willingness to travel 15-20%.

Responsibilities

• Develop the strategy and roadmap for marketing automation and gamification across the portfolio.
• Identify opportunities to improve customer engagement, retention and loyalty through automation and gamified experiences.
• Manage business cases and oversee the implementation of new marketing technologies.
• Review the existing automation stack, identifying gaps and opportunities for development.
• Partner with Marketing, Product, Data, CX and Retention teams to deliver customer journey initiatives.
• Work with Retention Leads to develop tactics that improve KPIs across key customer segments.
• Lead test-and-learn programmes, including A/B and multivariate testing.
• Analyse campaign performance and work with BI/Performance Insights teams to turn data into actionable recommendations.
• Own review and approval processes for automation and gamification solutions.
• Manage campaign budgets, ensuring activity delivers against profitability targets.
• Share best practice and help embed effective automation and gamification approaches across teams.

Skills

Marketing automation

Gamification

Customer journey

A/B testing

Analytics

Multi-channel

Excel

Stakeholder management

Leadership

Communication

Job description

Sphere Digital Recruitment is seeking an Automation Manager to own the strategy and implementation of marketing automation and gamification across a multi-brand portfolio in Manchester. You will partner with Marketing, Product, Data, CX and Retention to optimise journeys and drive engagement.

The role requires 3–5 years in digital marketing with a data-driven approach, experience in rewards or loyalty programmes, multi-channel campaigns, and the ability to lead testing.