Marketing Automation Campaign Specialist

Hyve Group; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Hyve Group is seeking a Campaign Executive within the Marketing Operations Team. The role focuses on designing, executing, and optimizing automated campaigns to engage audiences and drive lead generation across channels, using HubSpot or similar tools.

You will work with cross-functional teams to deliver personalized customer journeys during show cycles. You will analyze performance, implement segmentation strategies, and continuously improve campaigns through testing and data-driven insights.

Qualifications

• Experience designing and executing multi-channel marketing automation campaigns.
• Strong analytics to interpret data and drive decisions.
• Familiarity with GDPR/CCPA and data privacy in marketing.

Responsibilities

• Design, build and optimize automated multi-channel campaigns (email, SMS, in-app notifications).
• Collaborate with content and design teams to create high-converting assets.
• Develop audience segments and lifecycle workflows, with personalized experiences.
• Manage show-cycle email campaigns, reporting, and improvements to engagement.
• Monitor campaign KPIs, perform A/B tests, and present findings to stakeholders.
• Keep CRM data healthy and compliant with privacy regulations.

Skills

Marketing automation

HubSpot

Campaign execution

Analytics

A/B testing

CRM tools

Project management

Communication

Audience segmentation

Cross-functional collaboration

Tools

HubSpot

Salesforce

Marketo

Job description

Hyve Group is seeking a Campaign Executive within the Marketing Operations Team. The role focuses on designing, executing, and optimizing automated campaigns to engage audiences and drive lead generation across channels, using HubSpot or similar tools.

You will work with cross-functional teams to deliver personalized customer journeys during show cycles. You will analyze performance, implement segmentation strategies, and continuously improve campaigns through testing and data-driven insights.