Campaign Lead — Global Events & Growth Automation

Hibob Inc.; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Hyve Group plc is seeking a Campaign Manager to lead outbound digital marketing across multiple brands, leveraging marketing automation tools to optimise engagement and conversion with potential visitors, delegates and exhibitors.

You will work with events teams to test, learn, and improve. The role requires collaboration with content, design and sales, and a focus on GDPR compliance and data-driven results.

Qualifications

• Significant experience in marketing automation with leadership experience.
• Expert-level knowledge of marketing automation platforms and CRMs.
• Proven ability to develop and execute complex, data-driven campaign strategies.
• Strong leadership and team management skills with mentoring experience.
• Advanced analytical skills to translate data into actionable strategies.
• Excellent project management with multiple priorities and stakeholders.
• Knowledge of email marketing best practices, deliverability, and AI-enhanced campaigns.

Responsibilities

• Develop and own the marketing automation campaign strategy for multiple shows, aligning with business objectives.
• Lead the design and execution of integrated, multi-channel campaigns to drive engagement and conversions.
• Oversee segmentation, targeting, and personalization to maximise performance.
• Manage and mentor campaign executives; assign projects and priorities.
• Collaborate with content, design, and sales to ensure cohesive campaigns.
• Establish KPIs, create dashboards, and report ROI to leadership.

Skills

Marketing automation

Leadership

Analytics

Project management

Email marketing

AI tools

Data-driven campaigns

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Hyve Group plc is seeking a Campaign Manager to lead outbound digital marketing across multiple brands, leveraging marketing automation tools to optimise engagement and conversion with potential visitors, delegates and exhibitors.

You will work with events teams to test, learn, and improve. The role requires collaboration with content, design and sales, and a focus on GDPR compliance and data-driven results.