Campaign Executive

Hyve Group; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Hyve Group is seeking a Campaign Executive within the Marketing Operations Team. The role focuses on designing, executing, and optimizing automated campaigns to engage audiences and drive lead generation across channels, using HubSpot or similar tools.

You will work with cross-functional teams to deliver personalized customer journeys during show cycles. You will analyze performance, implement segmentation strategies, and continuously improve campaigns through testing and data-driven insights.

Qualifications

• Experience designing and executing multi-channel marketing automation campaigns.
• Strong analytics to interpret data and drive decisions.
• Familiarity with GDPR/CCPA and data privacy in marketing.

Responsibilities

• Design, build and optimize automated multi-channel campaigns (email, SMS, in-app notifications).
• Collaborate with content and design teams to create high-converting assets.
• Develop audience segments and lifecycle workflows, with personalized experiences.
• Manage show-cycle email campaigns, reporting, and improvements to engagement.
• Monitor campaign KPIs, perform A/B tests, and present findings to stakeholders.
• Keep CRM data healthy and compliant with privacy regulations.

Skills

Marketing automation

HubSpot

Campaign execution

Analytics

A/B testing

CRM tools

Project management

Communication

Audience segmentation

Cross-functional collaboration

Tools

HubSpot

Salesforce

Marketo

Job description

Campaign Executive- Marketing Operations Team

About Hyve

We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

About you

You are a data-driven and creative Campaign Executive responsible for designing, executing, and optimizing automated marketing campaigns to engage our audience, drive lead generation, and support revenue growth. You will work closely with cross-functional teams, utilizing platforms like HubSpot (or other tools) to deliver seamless, personalized experiences across multiple channels.

As part of your job, you’ll be looking after:

Campaign Strategy & Execution:

• Feed into designing and then building and managing multi-channel marketing automation campaigns, including email, SMS, and in-app notifications.
• Collaborate with the content and design teams to create engaging, high-converting assets for campaigns.
• Develop workflows and sequences tailored to audience segments, lifecycle stages, and behavioral triggers.
• Overseeing email campaigns throughout the show cycles including: updating and maintaining campaign plan creation, building emails, reporting on performance and suggesting improvements to drive engagement. Liaising with various stakeholders to execute the delivery of automated email marketing campaigns in line with show objectives, ensuring the full campaign is aligned and seamless, and creating a consistent and engaging customer journey
• Audience Segmentation & Personalization:
  • Analyze audience data to create dynamic segments for personalized targeting.
  • Implement lead scoring models to prioritize high-quality leads for sales teams with the support of your Campaign Manager.
  • Monitor and improve database health,ensuring compliance with GDPR/CCPA and other regulations.

Performance Tracking & Reporting:

• Measure campaign success using KPIs such as open rates, click-through rates, and conversion rates. Obsess about analytics so you understand the results of your activity, including testing, and are continually applying learnings to improve effectiveness of future campaigns
  • Generate reports and dashboards to communicate results to stakeholders and identify areas for improvement.
  • A/B test email content, subject lines, and workflows to optimize performance.
  • Continuous Improvement:
    • Research and propose new strategies to enhance campaign effectiveness.
    • Stay informed about trends in marketing automation, personalization, and customer experience.

Skills & Qualifications

Essential

• Proven experience in marketing automation and campaign execution (1-3 years in a similar role).
• Proficiency with marketing automation platforms (e.g.,HubSpot, Marketo, Pardot) and CRM tools (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Knowledge of email marketing best practices, deliverability, and A/B testing.
• Excellent project management and organizational skills withthe ability to manage multiple campaigns simultaneously.
• Creative mindset with strong written and verbal communication skills.
• Experience of creating data selections and segmenting audiences
• Eye for detail and creativity
• Customer-oriented, taking pride in exceeding customer expectations
• Ability to build strong relationships with other stakeholders
• Experience of working to tight deadlines
• Basic image editing and an understanding of/ability to learn HTML – desirable

Desirable

• Experience in B2B marketing or events industry.
• Familiarity with GDPR/CCPA compliance requirements.
• Certification in marketing automation tools (e.g., HubSpot Marketing Software Certification).