Marketing Assistant (Paid Social)

Taylor & Francis Group; London; On-site; GBP 29,000 - 35,000; Full time

Job summary

Taylor & Francis Group is seeking a passionate Marketing Assistant to join their Paid Social marketing team in London. This entry-level position involves supporting paid social media campaigns, utilizing analytical skills to report on performance and explore new marketing opportunities. The ideal candidate will have a keen interest in digital marketing and a collaborative spirit as they contribute to a dynamic team.

Benefits

25 days annual leave plus birthday off

Flexible working culture

Company-funded private medical insurance

Employee assistance programme

Volunteer days

Share Match Plan

Qualifications

• Interest in social media and performance marketing.
• Experience using Excel for data presentation.
• Excellent verbal and written communication skills.

Responsibilities

• Build and implement new paid social advertising campaigns.
• Support with reporting on campaign performance.
• Monitor competitor activity and report on findings.

Skills

Numerical skills

Analytical skills

Communication skills

Time-management skills

Initiative

Tools

Excel

Job description

2 days ago Be among the first 25 applicants

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

Our Paid Social marketing team has an exciting opportunity for an enthusiastic digital marketeer at the start of their career journey!

The Marketing Assistant will work with the internal paid social media team to support the delivery of a key area within the business (including tactical implementation and delivery).

The team focuses on delivering excellence through paid social advertising, data analysis, and building relationships with our suppliers (e.g. LinkedIn, Meta, ResearchGate, X/Twitter) and marketing planners.

Reporting into the Paid Social Marketing Manager you will support with the planning, delivery and reporting of brand aligned, ROI maximised, effective and efficient paid social media marketing activity.

What you will be doing:

· Build and implement new paid social advertising campaigns according to briefs

· Support with reporting on campaign and post-performance

· Carry out research in-line with marketing briefs

· Work closely with planners to support their business targets

· Report and monitor paid social campaign results and spend against our budget expectations and targets

· Monitor competitor activity and discover new opportunities

· Make recommendations to improve performance and drive further efficiencies

· Identify any performance issues

· Be closely involved with our ResearchGate campaigns

This role would suit someone who is passionate about digital marketing and is looking to develop their knowledge and understanding of digital marketing practices, with a particular focus on paid social media advertising.

Qualifications

What we are looking for:

· An interest in social media and all things performance marketing

· Strong numerical and analytical skills and comfortable working with data

· Experience using Excel and presenting data

· Excellent communication skills, both verbal & written

· Great time-management skills and the ability to prioritise tasks

· An eagerness to learn and show initiative

· Previous knowledge and experience of paid social media marketing would be beneficial but this is not essential

Additional Information

Location: The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of either our Blackfriars, London office or our Milton Park, Abingdon (Oxfordshire) officeto ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.

Closing Date: Applications will close on 8th July 2025 . Please note we will be shortlisting candidates alongside advertising so please apply at your earliest convenience.

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.

To find out more about our business and the great career opportunities please go to our Careers Site: https://taylorandfrancis.com/careers/

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Book and Periodical Publishing

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