Marketing Assistant

ASVA: Association of Scottish Visitor Attractions; Dundee; Hybrid; GBP 22,000 - 26,000; Full time

Job summary

Dundee Science Centre is looking for a Marketing Assistant to support raising its profile, engaging audiences and delivering our mission of making science accessible for all. You will work with senior colleagues to create engaging, brand-focused content for social media and digital channels, and help prepare promotional materials for events and partnerships.

Ideal candidates are recent graduates or early-career marketers with creativity, organization and a desire to learn.

Qualifications

• Essential Marketing or related qualification or equivalent experience.
• Experience scheduling social content and reviewing channel performance.
• Experience in graphic design, content writing, campaign delivery or presenting ideas.
• Knowledge of social platforms and digital content creation/editing.
• Experience with Canva or Adobe Creative Cloud for content creation.
• Understanding of CMS, Google Analytics, and digital advertising basics.
• Willingness to develop digital skills through CPD.
• Experience gathering audience feedback and using it to improve activity.
• Ability to manage multiple tasks with deadlines and priorities.
• Excellent written and verbal communication and attention to detail.
• Strong collaboration and interpersonal skills with teams.

Responsibilities

• Create and schedule brand-focused content for social media and digital channels.
• Support marketing campaigns for visitor experiences, events and partnerships.
• Prepare promotional materials and identify new audience connections.
• Monitor customer feedback across platforms and share themes with colleagues.
• Assist with market research, gather campaign results and contribute to reports.
• Provide broad marketing support across content creation, events and PR.

Skills

Social media scheduling

Content creation

Campaign delivery

Graphic design

Digital content editing

CMS & web content

Google Analytics

Audience research

Project coordination

Communication skills

Education

HND in Marketing or related subject

Tools

Canva

Adobe Creative Cloud

Google Analytics

CMS platforms

Job description

You will support Dundee Science Centre raise its profile, engage audiences and deliver our mission of making science accessible for all.

Working with senior colleagues and teams across the organisation, you will create and schedule engaging, brand-focused content for social media and digital channels. You will support marketing campaigns for visitor experiences, events, programmes and partnerships, helping to prepare promotional materials and identify new ways of connecting with audiences.

You will monitor customer feedback across multiple platforms, support timely responses and identify themes to share with colleagues. You will also assist with market research, gather campaign results and contribute to reports that help us understand our audiences and improve future activity.

This role offers practical experience across content creation, social media, digital marketing, events and public relations. You will receive guidance and development while contributing creative ideas, supporting colleagues and building your professional marketing skills.

This is an excellent opportunity for a recent graduate or someone beginning their marketing career who is creative, organised and keen to learn. The successful candidate will be enthusiastic about Dundee Science Centre’s work and motivated to help more people and communities explore and connect with science.

Main Responsibilities

• Content Creation and Social Media
• Marketing Campaigns and Communications
• Website and Digital Marketing
• Audience Engagement and Customer Care
• Research, Evaluation and Reporting
• Administration and Organisational Support

Person Specification

Essential:

• HND-level qualification in Marketing, Social Media Marketing or a related subject, or equivalent relevant experience.
• Experience of scheduling social media content and reviewing channel performance.
• Experience of graphic design, content writing, campaign delivery or presenting creative ideas. This may have been gained through education, employment, volunteering, placements or personal projects.
• Good knowledge of social media platforms and digital content creation and editing.
• Experience of creating and editing graphic or video content using tools such as Canva or Adobe Creative Cloud.
• Understanding of website content-management systems, Google Analytics, Google Search Console or digital advertising platforms.
• Experience of using digital tools and platforms, or a willingness to undertake continuing professional development to strengthen digital skills.
• Experience of gathering and using audience feedback, evaluation or research to support decision-making.
• Ability to coordinate several tasks or projects simultaneously and manage workloads, priorities and deadlines effectively.
• Ability to identify challenges, use initiative and suggest practical solutions.Excellent written and verbal communication skills, with strong attention to detail.
• Excellent interpersonal and organisational skills.
• Ability to work collaboratively with colleagues and communicate effectively with a range of audiences.
• Proven ability to work effectively as part of a team.
• Commitment to inclusion and access for diverse audiences.

Desirable:

• Experience of working in a community, education, charity or visitor-attraction setting with diverse audiences.
• Experience of working in an office environment and completing administrative tasks.
• Experience of maintaining digital filing systems, contact databases or customer relationship-management systems.
• Experience of using booking, ticketing or finance systems.Knowledge of data-protection and GDPR requirements in a marketing context.
• A friendly, confident and positive attitude with strong interpersonal skills.
• A flexible and proactive approach to working hours, including weekends and evenings.
• Willingness to appear in appropriate Dundee Science Centre engagement and marketing content, subject to prior agreement.
• Full, clean UK driving licence.

What Success Looks Like…

• Engaging, accessible and brand-consistent content is delivered regularly across Dundee Science Centre’s digital channels.
• Marketing campaigns effectively support visitor experiences, events, programmes, partnerships, bookings and participation.
• Dundee Science Centre increases its digital reach and strengthens engagement with new and existing audiences.
• Customer comments, messages, reviews and feedback are monitored and addressed promptly and professionally.
• Website, social media and campaign data are gathered accurately and used to improve future marketing activity.
• The marketing content calendar remains current, coordinated and responsive to organisational priorities and audience needs.
• Colleagues receive reliable, creative and well-organised marketing support.
• The Marketing Assistant continues to develop their professional skills while contributing positively to Dundee Science Centre’s mission, values and team culture.