Marketing and Communications Manager

The Culture Network LCR; Liverpool; Hybrid; GBP 28,000 - 34,000; Full time

Job summary

The Culture Network LCR is recruiting a Marketing & Communications Manager to own uncoverliverpool.com, the 365-day platform for the region's cultural offer, and lead the small team behind it. You will coordinate marketing with ABID and the city region's destination marketing, driving growth and measurable impact across campaigns.

This role is funded for 12 months with potential extension and a hybrid, flexible working pattern, starting as soon as possible.

Qualifications

• Track record in place-based, destination or cultural marketing with measurable outcomes
• Content development and editorial strategy across digital, social and campaigns
• Experience managing digital platforms, budgets and agencies, plus line management or team leadership
• Excellent copywriting, data analytics, and WCAG-aware content skills
• No formal qualifications required; relevant experience prioritized

Responsibilities

• Own uncoverliverpool.com strategically: roadmap, governance, content quality and commercial impact
• Turn members' programmes into seasonal, campaign-ready content for known demand gaps
• Lead the Uncover Liverpool team: two part-time staff and interns
• Align campaigns with ABID Marketing team and destination partners
• Grow the platform's audience and report against KPI framework

Job description

The storyteller and platform lead turning the city region's cultural offer into visitor economy impact.

The Essentials

• Salary: £31,200 per year (32 hours; £39,000 full-time equivalent), or freelance fee to £37,440
• Hours: 32 hours / 4 days per week, hybrid and flexible
• Contract: 12 months fixed term, with intention to extend (funding dependent)
• Apply by: 10am, Monday 14th September 2026
• Interviews: Wednesday 23rd or Thursday 24th September 2026 (in person, Liverpool city centre)
• Start: as soon as possible; if PAYE, no later than 21st December 2026
• To apply: include answers to our three questions in your CV document (see How to Apply)

The Role

The Culture Network LCR is a membership CIC representing more than 80 cultural organisations across the Liverpool City Region. As our Marketing & Communications Manager, you'll own and grow uncoverliverpool.com, our 365-day platform for the region's cultural offer, lead the small team behind it, and align the sector's marketing with ABID's and the city region's destination marketing.

You'll work hand in hand with our Head of Partnerships & Fundraising, who secures the funding for the activity you promote. The role is funded by the Liverpool Accommodation BID (hotel bed levy); continuation is subject to a formal ROI assessment of the ABID partnership.

What You'll Do

• Own uncoverliverpool.com strategically: its roadmap, governance, content quality and commercial effectiveness
• Turn members' programmes into seasonal, campaign-ready content targeting known demand gaps such as mid-week and off-peak
• Lead the small Uncover Liverpool team: two part-time staff and occasional paid marketing interns
• Align campaigns with the ABID Marketing team, its destination marketing agency and the Joint Promotion Working Group
• Grow the platform's audience, including the 1.6 million city region residents, and report performance against a clear KPI framework

What We're Looking For

• A track record in place-based, destination or cultural marketing, with campaigns that drove measurable audience or visitor outcomes
• Content development and editorial strategy across digital, social and campaign contexts
• Experience managing digital platforms, budgets and agencies, plus line management or team leadership
• Excellent copywriting, confident use of data and analytics, and accessible, WCAG-aware content skills
• No formal qualifications required; relevant experience is prioritised

Salary & Contract Options

• Option A, 12-month fixed-term PAYE: £31,200 per year (32 hours; equivalent to £39,000 full-time), pension contribution, 24 days' holiday including bank holidays
• Option B, 12-month fixed-term freelance: fee equivalent to a maximum £37,440 annual value, invoiced monthly against agreed deliverables

Both options are 4 days / 32 hours per week with hybrid and flexible working.

The Culture Network LCR is committed to creating an inclusive environment for everyone. We celebrate diversity and welcome applications from people of all backgrounds and experiences.