Marketing and Communications Director

YTL UK; Filton; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Combined pension up to 20%

25 days holiday + 3 days

Car allowance

Performance-related bonus

Private healthcare

Volunteer day

DisabilityConfident

Job summary

YTL UK is building a premier live entertainment portfolio, including Aviva Arena, and seeks a Marketing & Communications Director to turn curiosity into crowds and audiences into advocates. You will shape customer experiences and brand storytelling across a growing estate.

You will lead a growing team, manage budgets and governance, and partner with Programming, Partnerships, Ticketing and Finance to drive demand and long-term growth from pre-opening onward.

Qualifications

• Proven ability to turn marketing plans into commercial results.
• Experience leading marketing, communications, brand, digital or audience functions within live entertainment, hospitality or venues.
• Strong commercial instincts and data-driven decision making.

Responsibilities

• Create the marketing, communications and audience strategy that brings YTL Live to life and keeps people coming back for more.
• Turn great events into must-attend moments through clever, creative and commercially focused campaigns.
• Lead brand, PR, digital marketing, customer engagement and audience development.

Skills

Marketing strategy

Brand management

Audience development

Campaign management

Stakeholder management

Agency management

Job description

Some venues host events. Others become part of people's stories!

If you get excited by packed arenas, powerful brands, customer insight, sold-out events and the challenge of building something special, this could be your headline act.

At YTL Live, we're building something extraordinary. From unforgettable live experiences to world‑class entertainment, we're creating destinations that people talk about long after the lights go down.

As we prepare for the exciting launch of Aviva Arena and continue to grow the wider YTL Live estate, we're looking for a Marketing & Communications Director who can turn curiosity into crowds, audiences into advocates, and brilliant events into sold‑out success.

This isn't just a marketing role. It's an opportunity to shape how millions of customer interactions are experienced, influence commercial performance, build a powerful brand from the ground up, and lead the strategy behind one of the UK's most exciting live entertainment ventures.

With responsibility for a marketing and communications budget, a growing team, and a huge opportunity to define the customer experience before opening day, you'll be at the heart of everything that drives demand, reputation and audience growth.

What you'll do

• Create the marketing, communications and audience strategy that brings YTL Live to life and keeps people coming back for more.
• Turn great events into must‑attend moments through clever, creative and commercially focused campaigns.
• Lead everything from brand and PR to digital marketing, customer engagement and audience development.
• Make sure every customer touchpoint, from first click to final encore, feels seamless, memorable and brilliantly executed.
• Use customer insight, data and audience trends to inform decisions, optimise performance and uncover new opportunities.
• Build demand across ticket sales, premium experiences, hospitality offerings and future event programmes.
• Help shape event strategy by bringing audience insight and commercial thinking to the table.
• Own agency relationships, campaign investment and marketing budgets, ensuring every pound works as hard as possible.
• Be the guardian of the YTL Live brand, ensuring consistent messaging, strong storytelling and a reputation that shines as brightly as the stage lights.
• Lead media relations, communications planning and issues management with confidence, credibility and sound judgement.
• Develop marketing governance, reporting and measurement frameworks that turn activity into actionable insight.
• Build, lead and inspire a talented team, creating a culture that is customer‑focused, commercially minded and passionate about delivering exceptional experiences.
• Partner with colleagues across Programming, Partnerships, Ticketing, Operations, Technology, Finance and Corporate Affairs to make great ideas happen.
• Play a pivotal role in the pre‑opening journey, helping establish the foundations that will support long‑term growth and success.

What you'll need

• A track record of turning marketing strategies into commercial results, whether that's sold‑out events, growing audiences, stronger brands or all three.
• Experience leading marketing, communications, brand, digital or audience functions within live entertainment, sport, hospitality, leisure, venues or other customer‑obsessed environments.
• A natural ability to spot opportunities, connect dots and find growth where others see challenges.
• Strong commercial instincts and a genuine understanding that great marketing should move the needle, not just win awards.
• Confidence navigating the worlds of ticketing, digital marketing, CRM, customer data, audience insight and campaign performance.
• Experience creating customer journeys that feel effortless to audiences but are carefully designed behind the scenes.
• A reputation for building brands that people trust, remember and want to be associated with.
• The ability to balance creativity with analytical thinking, moving seamlessly between big ideas and measurable outcomes.
• Experience managing agencies, suppliers and budgets without losing sight of what matters most: delivering results.
• Exceptional stakeholder management skills and the confidence to influence senior leaders, challenge constructively and bring people with you.
• Experience leading talented teams and creating environments where people do their best work.
• A cool head when things get busy, a curious mind when opportunities appear and the energy to thrive in a fast‑moving, high‑profile environment.
• Most importantly, you'll love live experiences, understand audiences and get a genuine buzz from seeing thousands of people enjoying something you've helped bring to life.

What you'll receive

• A combined pension contribution of up to 20%.
• 25 days' holiday rising to 28 with length of service.
• A car allowance.
• Performance‑related bonus.
• Private healthcare.
• The opportunity to sell up to five days of holiday every year.
• The opportunity to buy up to ten days of holiday each year (subject to conditions).
• A healthcare package that allows you to claim back healthcare costs.
• Life assurance of up to eight times your salary.
• The opportunity to lease a new electric car through salary sacrifice (subject to conditions).
• Cashback and discounts from more than 3,000 retailers.
• One paid volunteering day each year.
• Enhanced family leave and pay arrangements.
• Access to an interactive health and wellbeing platform.
• Support from trained mental health first aiders.
• A £1,000 referral fee if you recommend someone who is successfully recruited by us.

Who we are

YTL UK is part of the international YTL Group based in Kuala Lumpur. The UK companies include:

• Wessex Water – one of the top‑performing water and sewerage companies in England and Wales, serving 2.9 million people across the South West
• YTL Developments – a major UK developer currently redeveloping a 450‑acre former airfield into an award‑winning, exciting mix of houses, apartments, schools, commercial space, restaurants and hotels, to make a truly sustainable new community
• YTL Construction UK – a top 20 UK contractor providing fully integrated services to infrastructure, residential, commercial, industry, energy and environmental sectors
• YTL Live – the development and operation of an entertainment complex that includes a 20,000 capacity arena, conferencing and exhibition space
• plus a number of other retail, environmental and specialist businesses.

Our people tell us that YTL UK is a great place to work, which is why so many of them stay with us! You will have a unique opportunity to develop and progress your career within such a diverse group.

We are passionate about diversity and inclusion – with that in mind, all applicants are welcome. We are delighted to have signed the Armed Forces Covenant and are a Disability Confident Employer.

If you require reasonable adjustments to be made during the recruitment process, please inform a member of our Recruitment team.