Marketing and Campaigns Manager (Permanent)(Full Time) - REN15294

Renfrewshire Council; Scotland; Ibrido; GBP 40.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Generous annual leave

Hybrid working environment

Professional development

Annual training allowance

Home setup allowance

Eye-care benefits

Travel opportunities

Descrizione del lavoro

OneRen is seeking a Marketing and Campaigns Manager to lead the development and delivery of integrated campaigns across its services, activities and events. You will drive customer engagement, participation and income while guiding a small marketing team and reporting to the Head of Marketing & Communications.

You will shape campaign strategies, develop commercial opportunities and ensure marketing activities support organisational growth and targets.

Competenze

• Proven experience delivering integrated marketing campaigns against targets.
• Experience in a commercially focused marketing environment.
• Strong campaign planning, budgeting and ROI measurement skills.
• Excellent communication, analytical and organisational abilities.
• Ability to influence stakeholders and manage multiple projects.

Mansioni

• Lead planning, delivery and evaluation of integrated marketing campaigns to attract and grow engagement.
• Develop campaigns to increase participation, attendance and income.
• Contribute to commercial sales and marketing strategies for products and messaging.
• Identify new audience opportunities and broaden customer reach.
• Deliver advertising, sponsorship and promotional initiatives aligned with business goals.
• Monitor campaign performance and use insights to maximise ROI.
• Collaborate across OneRen to shape customer journeys and activities.
• Manage marketing events, exhibitions, and promotional activities.
• Provide leadership to Marketing and Digital Marketing Executives.
• Champion innovation and continuous improvement in marketing.

Conoscenze

Campaign planning

Budgeting

ROI measurement

Communications

Leadership

Stakeholder management

Analytics

Formazione

SVQ 4 / HND equivalent

Strumenti

Adobe Photoshop

Microsoft Office

Canva

Descrizione del lavoro

Marketing and Campaigns Manager (Permanent)(Full Time) - REN15294

https://onerenjobs.tribepad-gro.com/v2/vacancies where job outline and person spec is available.

About OneRen

At OneRen, we're passionate about enriching lives and strengthening communities through culture, sport, leisure and wellbeing. As a charitable trust serving communities across Renfrewshire, we deliver a diverse range of services, events and experiences that inspire participation, encourage healthy lifestyles and create lasting community impact.

Guided by our values of Integrity, Creativity, Fairness and Excellence, we are committed to providing outstanding experiences for our customers while continually growing and evolving our services.

The Role

We're looking for an ambitious and creative Marketing and Campaigns Manager to join our Business Development team.

This is an exciting opportunity for an experienced marketing professional to lead the development and delivery of integrated marketing campaigns that drive customer engagement, increase participation and generate income across OneRen's diverse portfolio of services, activities and events.

Reporting to the Head of Marketing & Communications, you will play a key leadership role in shaping campaign strategies, developing new commercial opportunities and ensuring our marketing activity supports organisational growth and ambitious business targets. You will also lead and support a small marketing team, helping to develop talent and deliver exceptional results.

Key Responsibilities

• Lead the planning, delivery and evaluation of integrated marketing campaigns that attract, retain and grow customer engagement.
• Develop innovative campaigns that increase participation, attendance, membership growth and income generation.
• Contribute to commercial sales and marketing strategies, helping to shape products, services and messaging that support organisational objectives.
• Identify new audience opportunities and develop campaigns that broaden and diversify customer reach.
• Deliver advertising, sponsorship and promotional initiatives aligned with wider business development objectives.
• Monitor campaign performance, analyse results and use customer insights to maximise return on investment.
• Collaborate with colleagues across OneRen to develop effective customer journeys and integrated marketing activity.
• Manage marketing events, exhibitions, networking opportunities and promotional activities that raise OneRen's profile.
• Provide leadership and support to Marketing and Digital Marketing Executives, ensuring high-quality campaign delivery.
• Champion innovation and continuous improvement across marketing and communications activity.

About You

You are a commercially minded marketing professional who thrives in a fast-paced environment and enjoys turning ideas into impactful campaigns.

You will bring:

• An SVQ Level 4, HND or equivalent qualification in Marketing or a related discipline.
• Proven experience developing and delivering successful marketing campaigns against agreed targets.
• Experience working in a commercially focused marketing environment.
• Strong understanding of campaign planning, budgeting and ROI measurement.
• Experience using marketing and creative tools such as Adobe Photoshop and Microsoft Office applications.
• Excellent communication, analytical and organisational skills.
• The ability to identify opportunities, think strategically and manage multiple projects simultaneously.
• A collaborative approach with the confidence to influence stakeholders at all levels.

Experience within the culture, sport or leisure sectors, people management experience, Canva proficiency and product development experience would be advantageous.

What We Offer

At OneRen, you'll be part of a passionate and supportive organisation making a real difference in local communities.

In return, we offer:

• A varied and rewarding role with significant impact across the organisation.
• The opportunity to lead exciting campaigns across a diverse portfolio of services and venues.
• A supportive and collaborative working environment.
• Hybrid working arrangements.
• Professional development opportunities and the chance to grow your leadership skills.
• The opportunity to help shape the future growth and success of OneRen.

Additional Information

You may be required to work at any locations across OneRen in accordance with the needs of the business.

The successful candidate will be required to undertake a Disclosure Scotland Level 1 check.

If you would like further information in relation to the Disclosure Scotland checks, please visit their website.

Applications are welcome from candidates from all backgrounds including those with disabilities and candidates who have 'care experience'.

Perks and Benefits

• Generous annual leave, plus public holidays based on location.
• Extra annual leave for your birthday or an alternative celebration day.
• Access to an Employee Assistance Programme (EAP) Pension plan with contributions from Mauve Group (where applicable).
• Opportunities for professional growth via Mauve Academy - our learning portal.
• Annual training allowance for career development.
• Hybrid working environment, with home setup allowance (where applicable).
• Optical benefits (£155/€180 toward eye tests, glasses, and lenses).
• Exciting opportunities, including domestic/international travel, team meet-ups, and company-wide events.