Marketing and Campaigns Manager

OneRen; Paisley; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

OneRen in Scotland seeks a Marketing and Campaigns Manager to lead integrated marketing campaigns across its services and events. The role focuses on engagement, participation growth and income generation, reporting to the Head of Marketing & Communications and leading a small team.

The successful candidate will shape campaign strategies, explore new commercial opportunities and contribute to organisational growth while delivering high-quality marketing activity.

Qualifications

• SVQ Level 4, HND or equivalent qualification in Marketing or related discipline.
• Proven experience developing and delivering successful marketing campaigns against targets.
• Experience in a commercially focused marketing environment.
• Strong understanding of campaign planning, budgeting and ROI measurement.
• Experience using marketing tools such as Adobe Photoshop and Microsoft Office applications.
• Excellent communication, analytical and organisational skills.
• Ability to identify opportunities, think strategically and manage multiple projects.
• Collaborative approach with the confidence to influence stakeholders at all levels.

Responsibilities

• Lead the planning, delivery and evaluation of integrated marketing campaigns that attract, retain and grow customer engagement.
• Develop innovative campaigns that increase participation, attendances, membership growth and income generation.
• Contribute to commercial sales and marketing strategies, helping to shape products, services and messaging that support organisational objectives.
• Identify new audience opportunities and develop campaigns that broaden and diversify customer reach.
• Deliver advertising, sponsorship and promotional initiatives aligned with wider business development objectives.
• Monitor campaign performance, analyse results and use customer insights to maximise ROI.
• Collaborate with colleagues across OneRen to develop effective customer journeys and integrated marketing activity.
• Manage marketing events, exhibitions, networking opportunities and promotional activities to raise OneRen's profile.
• Provide leadership and support to Marketing and Digital Marketing Executives, ensuring high-quality campaign delivery.
• Champion innovation and continuous improvement across marketing and communications activity.

Skills

Campaign planning

Budgeting

ROI measurement

Marketing analytics

Strategic thinking

Stakeholder management

Multitasking

Education

SVQ Level 4 / HND or equivalent in Marketing

Tools

Adobe Photoshop

Microsoft Office

Job description

At OneRen, we're passionate about enriching lives and strengthening communities through culture, sport, leisure and wellbeing. As a charitable trust serving communities across Renfrewshire, we deliver a diverse range of services, events and experiences that inspire participation, encourage healthy lifestyles and create lasting community impact.

Guided by our values of Integrity, Creativity, Fairness and Excellence, we are committed to providing outstanding experiences for our customers while continually growing and evolving our services.

The Role

We're looking for an ambitious and creative Marketing and Campaigns Manager to join our Business Development team.

This is an exciting opportunity for an experienced marketing professional to lead the development and delivery of integrated marketing campaigns that drive customer engagement, increase participation and generate income across OneRen's diverse portfolio of services, activities and events.

Reporting to the Head of Marketing & Communications, you will play a key leadership role in shaping campaign strategies, developing new commercial opportunities and ensuring our marketing activity supports organisational growth and ambitious business targets. You will also lead and support a small marketing team, helping to develop talent and deliver exceptional results.

Key Responsibilities

• Lead the planning, delivery and evaluation of integrated marketing campaigns that attract, retain and grow customer engagement.
• Develop innovative campaigns that increase participation, attendance, membership growth and income generation.
• Contribute to commercial sales and marketing strategies, helping to shape products, services and messaging that support organisational objectives.
• Identify new audience opportunities and develop campaigns that broaden and diversify customer reach.
• Deliver advertising, sponsorship and promotional initiatives aligned with wider business development objectives.
• Monitor campaign performance, analyse results and use customer insights to maximise return on investment.
• Collaborate with colleagues across OneRen to develop effective customer journeys and integrated marketing activity.
• Manage marketing events, exhibitions, networking opportunities and promotional activities that raise OneRen's profile.
• Provide leadership and support to Marketing and Digital Marketing Executives, ensuring high-quality campaign delivery.
• Champion innovation and continuous improvement across marketing and communications activity.

About You

You are a commercially minded marketing professional who thrives in a fast-paced environment and enjoys turning ideas into impactful campaigns.

You will bring:

• An SVQ Level 4, HND or equivalent qualification in Marketing or a related discipline.
• Proven experience developing and delivering successful marketing campaigns against agreed targets.
• Experience working in a commercially focused marketing environment.
• Strong understanding of campaign planning, budgeting and ROI measurement.
• Experience using marketing and creative tools such as Adobe Photoshop and Microsoft Office applications.
• Excellent communication, analytical and organisational skills.
• The ability to identify opportunities, think strategically and manage multiple projects simultaneously.
• A collaborative approach with the confidence to influence stakeholders at all levels.

Experience within the culture, sport or leisure sectors, people management experience, Canva proficiency and product development experience would be advantageous.

What We Offer

At OneRen, you'll be part of a passionate and supportive organisation making a real difference in local communities.

In return, we offer:

• A varied and rewarding role with significant impact across the organisation.
• The opportunity to lead exciting campaigns across a diverse portfolio of services and venues.
• A supportive and collaborative working environment.
• Hybrid working arrangements.
• Professional development opportunities and the chance to grow your leadership skills.
• The opportunity to help shape the future growth and success of OneRen.

Additional Information

You may be required to work at any locations across OneRen in accordance with the needs of the business.

The successful candidate will be required to undertake a Disclosure Scotland Level 1 check.

If you would like further information in relation to the Disclosure Scotland checks, please visit their website.

Applications are welcome from candidates from all backgrounds including those with disabilities and candidates who have 'care experience'.

Don't miss the opportunity to join us.

If we receive a high number of applications, we may close this vacancy early, so we'd encourage you to apply as soon as you can.

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