Marketing and Applications Engineer

Confidential; Cambridgeshire and Peterborough; On-site; GBP 45,000 - 55,000; Full time

Job summary

Confidential in the North of Cambridge is seeking a Marketing and Applications Engineer who blends digital marketing with practical engineering know-how. You will manage website content, develop marketing and technical materials, and support customer training and technical enquiries.

You will collaborate with Marketing, Sales, Engineering and Applications teams to grow product knowledge, run campaigns, create case studies and deliver training sessions.

Qualifications

• A combination of technical aptitude and marketing experience, supported by degree-level education or practical experience.
• Experience managing B2B digital content, websites, campaigns and analytics with CRM understanding.
• Strong written English and ability to communicate technical information clearly.

Responsibilities

• Manage website content, coordinate external web agency, monitor analytics and CRM integration.
• Create marketing materials, application notes, case studies, email campaigns and technical documentation.
• Develop product knowledge through hands-on testing and demonstrations.
• Support product launches, distributor marketing, customer visits and trade shows.
• Prepare and deliver product training to customers, distributors and colleagues.
• Gather customer feedback and competitor information to inform Product Management and Sales.
• Provide first-line technical support and log enquiries in CRM; escalate complex issues.

Skills

Digital marketing

CRM systems

Content management

Analytical skills

Education

Bachelor's degree (engineering/marketing or related)

Tools

Analytics tools

Website management platforms

Job description

Job Title: Marketing and Applications Engineer
Salary: Up to 50k depending on experience
Location: North of Cambridge
Are you a Marketing and Applications Engineer who likes to combine digital marketing expertise with technical understanding?
In this role, you will get the chance to manage website content, develop marketing and technical materials, and build practical knowledge of the product range to support customer training and routine technical enquiries.
You will be working closely with Marketing, Sales, Engineering and Applications team members, giving you the opportunity to develop your technical expertise and take on increasing responsibility.

Key responsibilities:

• Manage website content, coordinate the external web agency, monitor analytics and maintain CRM integration.
• Create marketing materials, application notes, case studies, email campaigns and technical documentation.
• Develop product knowledge through hands-on testing and application demonstrations.
• Support product launches, distributor marketing, customer visits and trade shows.
• Prepare and deliver product training to customers, distributors and colleagues.
• Gather customer feedback and competitor information to inform Product Management and Sales.
• Provide first-line technical support, record enquiries in CRM and escalation complex issues.

Essential skills and experience:

• A combination of technical aptitude and marketing experience, supported by degree-level education, equivalent vocational training or practical industrial experience.
• Experience managing B2 B digital content, websites, campaigns and analytics, with an understanding of CRM systems.
• Strong written English and the ability to communicate technical information clearly.
• An interest in engineering, electronics or related technologies, with a willingness to learn through practical testing.
• Good organisational skills, attention to detail and the ability to manage deadlines and work collaboratively.

Desirable experience:

• Background in industrial, machine vision, electronics or photonics.
• Website management, digital marketing, Microsoft Dynamics or technical documentation.
• Basic bench testing, troubleshooting or distributor marketing.