Marketing Analytics Lead — Hybrid, Impact & Insight

Moneybox

Greater London

Hybrid

GBP 90,000 - 130,000

Full time

7 days ago

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Benefits offered by this job

Hybrid working

Job summary

Moneybox is seeking a senior Marketing Insight & Analytics Lead to join the Data & Insight team on a fixed-term basis. You will bridge marketing strategy with data engineering, refreshing measurement frameworks and building repeatable data products to inform media planning.

You will own marketing attribution, incrementality tests, KPI reporting, and data models in Databricks, collaborating with Analytics and Data Engineering to ensure trusted martech data and actionable insights for senior

Qualifications

5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement.
Strong SQL skills for data manipulation, analysis, and modelling.
Experience designing marketing measurement, attribution, and MMM.
Ability to communicate complex measurement concepts to non-technical stakeholders.

Responsibilities

Lead the design and build of marketing attribution framework.
Own incrementality testing and translate results into actionable media planning recommendations.
Develop standardised effectiveness metrics and reporting across paid, owned, and earned channels.
Own and model martech data flows and establish data governance.
Define requirements for marketing data models within the data platform and collaborate on delivery.