Marketing Analyst - Hybrid

Aerbo & Hansen Aps; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a dynamic global iGaming company as a Marketing Analyst, where you will leverage your analytical skills to optimize marketing campaigns across various channels. This role is pivotal in driving insights and recommendations that enhance marketing efficiencies and support strategic decision-making. Collaborate with cross-functional teams to analyze complex datasets, develop actionable insights, and contribute to the company's growth in multiple markets. Enjoy a supportive work environment that values innovation, professional development, and work-life balance, making this an exciting opportunity for marketing professionals eager to make an impact.

Benefits

24 days annual holiday

Work-life balance

10% performance-related bonus

Career growth opportunities

Private healthcare

Life insurance

Pension scheme

Fun team socials

Qualifications

• 3-5 years in a data-driven marketing role, ideally in e-commerce.
• Strong analytical skills with experience in digital and ATL marketing.

Responsibilities

• Analyze marketing campaign data and present insights to stakeholders.
• Develop marketing metrics and visualizations for performance tracking.

Skills

Marketing experience

Data analysis

Communication skills

Statistical analysis

Critical thinking

Attention to detail

Project management

Education

Degree in Marketing or related field

Tools

SQL

Tableau

Google Analytics

Google Data Studio

Power BI

Job description

Our Client

Our global iGaming client has a multi-million-pound search budget focused on the UK, Europe, South America and the USA with plans to enter many new markets in 2025.

The Role of Marketing Analyst

They are looking for an experienced Marketing Analyst to join their Marketing Data & Analytics team. In this role, you will support their Senior Marketing Analyst on the delivery of insight and marketing recommendations to the global marketing and product teams to drive marketing campaign optimisation and improve overall marketing efficiencies.

The team collaborates with internal country and product marketing managers, online and offline channel specialists and multiple external marketing agencies to deliver a multi-million-pound ATL and digital brand and performance budget focussed on multiple markets, with plans to enter many new markets over the next few years.

This role has a global remit and will spearhead marketing analysis across all marketing channels from product marketing todigital performance campaigns, to TV and other ATL activity.This requires you to be an adept communicator, prioritising multiple projects and managing stakeholder expectations. We are looking for a proactive individual with a strong cross channelmarketing analytical experienceand a passion for staying abreast of industry trends.

Key responsibilities for the Marketing Analyst

Marketing Analysis responsibilities

• Take MA briefs from product, ATL and performance channel and country marketing teams, senior management, and other stakeholders and analyse digital/product and offline marketing campaign datasets and present the subsequent marketing results together with all relevant insights and campaign optimisation recommendations back to the stakeholders, explaining complex data and the resulting insights in a clear and actionable format.
• Plan testing methodology to show campaign success for each stage of the marketing acquisition funnel and for ongoing customer loyalty programmes
• Find additional campaign and business optimisation/scale opportunities by compiling data from various marketing sources including PPC, Social, Programmatic, (ATL: TV/Radio/OOH/VOD etc) CRM into a single consumable data set, analysing it and presenting back findings accordingly
• Work with senior stakeholders to identify and develop business and marketing metrics and data/performance visualisations that will better track marketing campaign and overall business performance.
• Utilising media mix modelling and multi-channel digital performance attribution modelling for measurement of multimillion pound marketing investment and its effectiveness across both ATL and digital performance channels from both internal and external teams.
• Use existing campaign data to identify and build sophisticated profitable customer segments/profiles to enable better future targeting (across both offline and online channels)
• Collaborate with marketing managers and senior stakeholders to agree annual budgets and forecast results.
• Identify trends, insights, and opportunities for optimising marketing strategies at a campaign level across mainly digital performance channels for all GEOs.
• Review external agencies campaign performance presentations (both monthly/quarterly and annually) ensuring their findings are robust and challenging them where appropriate to improve subsequent campaign planning and performance
• Using a combination of tools (customer database, Google Analytics, other marketing platforms, etc.) to analyse customer journeys – both through the marketing acquisition and retention funnel allowing for better customer segmentation/personalisation, enhanced profitability and future targeting of lookalikes at scale ideally
• Managing relationships with multiple internal and external stakeholders based all over the world.

Technical responsibilities

• Create, manage, and maintain marketing performance dashboards (using SQL in conjunction with Tableau, Google Analytics and Google Data Studio) to visualise marketing KPIs and other metrics to present campaign PCAs and for easy BAU reporting access by stakeholders.
• Identify opportunities for process improvement or increased automation and efficiency through advanced technical solutions
• Provide training and support to country and channel managers on BI/marketing analysis (MA) tools and reports.
• Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.

Key Skills and Qualifications for the Marketing Analyst

• Marketing experience - essential
• 3 - 5 years+ in a data driven marketing role (e.g. marketing analyst/marketing insight analyst) within a digital/performance and ATL marketing environment (i.e. working for a digital performance or full-service media agency) or performing a similar role client side ideally from an e-commerce, high volume digital/online first transactional business. This means someone with ATL and digital marketing experience and an understanding of how those channels work together to drive customer acquisition and retention
• A demonstrable track record of managing complex data sets across multiple online and offline marketing channels and proven experience of analysing and reporting results and insights on digital performance and ATL marketing campaigns, spanning all common channels (Paid Search/paid social/programmatic/affiliates/CRM) and offline channels (TV/Radio/OOH/VOD)
• Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics (acquisition and retention and LTV)
• Strong understanding of marketing principles/channels and financial KPIs - both offline and online,
• Experience of MMM and digital attribution modelling. Ie. working with Mixed Media Modelling and/or Multi Channel Digital Attribution Models. By this we meanusing these models to report back on online/offline campaign performance and weighted digital path to conversion performance Technical experience
• Hands-on experience creating dashboards using Tableau, Power BI, Google Data Studio, or similar tools.
• Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
• Attention to detail, critical thinking, and a proactive approach to identifying and solving data related challenges.
• Excellent written and verbal communication skills, capable of explaining technical findings to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally
• Experience in the iGaming industry is beneficial but not mandatory

Benefits

• 24 days annual holiday, plus additional days after 3 years’ service
• Work to life balance: 3 days in office, 2 days working from home
• Competitive salary + 10% discretional performance related annual bonus (after completion of probation)
• Opportunities for career growth and professional development in a dynamic industry.
• A collaborative and inclusive work environment with a focus on innovation and continuous improvement.
• Private healthcare and life insurance cover after successful completion of probation
• Pension Scheme Participation
• Fun team socials