Database Marketing Analyst – Financial Services - £46,000 + Excellent Benefits

Lorien; London; Hybrid; GBP 46,000; Full time

Job summary

A leading UK financial services organisation is looking for a Senior Marketing Analyst to join their Design & Delivery team in London. The role focuses on shaping 1-2-1 communications, driving engagement across various channels, and requires strong analytical skills and knowledge of GDPR compliance. This position offers a competitive salary of £46,000 and excellent benefits including hybrid working options.

Benefits

Generous pension scheme: up to 23% combined contribution

Life assurance (8x salary)

Wellbeing support

Volunteering days

Qualifications

• Proven experience in data selection and campaign management tools.
• Strong understanding of 1-2-1 communications across multiple channels.
• Financial services experience is highly desirable.

Responsibilities

• Design and deliver data selections for marketing campaigns.
• Collaborate with creative teams to define targeting criteria.
• Ensure compliance with GDPR and data governance standards.

Skills

Analytical Skills

Campaign Management

Data Selection

Proactiveness

Tools

Adobe Campaign

Job description

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Base pay range

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Location: London (Hybrid: 2 Days Office / 3 Days Remote)

Type: Permanent

Salary: £46,000 + Excellent Benefits

Are you a data-savvy marketing professional with a passion for personalisation, performance, and precision? Our client, a leading UK financial services organisation, is looking for a Senior Marketing Analyst to join their dynamic and collaborative Design & Delivery team.

This is a fantastic opportunity to play a key role in shaping and delivering 1-2-1 communications that truly connect with customers. You will be instrumental in campaign design, data selection, and channel strategy—driving engagement and value across email, SMS, mail, and digital banking platforms.

The Role

As an Analyst, you will:

• Design and deliver data selections for marketing, service, and research campaigns.
• Work hands-on with campaign tools (e.g. Adobe Campaign).
• Collaborate with planning and creative teams to define targeting and decisioning criteria.
• Act as a subject matter expert, mentoring others and promoting best practices.
• Ensure compliance with GDPR and data governance standards.
• Contribute to a Centre of Excellence for campaign design and delivery.

What We’re Looking For

• Proven experience in data selection and campaign management tools.
• Strong understanding of 1-2-1 communications across multiple channels.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Knowledge of data protection legislation (UK GDPR, PECR).
• A proactive, detail-oriented mindset with strong organisational skills.
• Financial services experience is highly desirable.

Why Join?

• Salary: £46,000 per annum
• Hybrid working: 2 days in the office (London) 3 days remote
• Generous pension scheme: up to 23% combined contribution
• Life assurance (8x salary), wellbeing support, and volunteering days
• A purpose-driven, customer-first culture that values fairness and innovation

Ready to Make an Impact?

If you're passionate about data, marketing, and making a difference in the lives of millions, this is your chance to join a values-led organisation that puts people first.

To find out more or apply, please contact Gary Wale at [e-mail] for a confidential discussion.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Analyst

• Industries

  Financial Services, Insurance, and Marketing Services

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