Marketing Analyst

Domino’s Pizza UK & Ireland Ltd; Milton Keynes; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid work model

Tuesdays in office

Job summary

Domino's Pizza UK & Ireland Ltd is seeking a Marketing Analyst to turn data into actionable insights across marketing investments. You will analyse performance, support marketing effectiveness measures, and connect media data with commercial outcomes to guide investment decisions.

The role sits at the intersection of Media, Data, Insights and Customer, enabling you to influence strategy and campaign optimization at scale. Hybrid with in-office Tuesdays.

Qualifications

• Experience in marketing, media or digital analytics, ideally within an e-commerce or digital business.
• Strong SQL and Excel skills, with experience of GA4, Google Ads, Meta and BigQuery and other marketing Data Sources
• Exposure to Marketing Mix Modelling (MMM) and an understanding of incrementality testing or causal measurement.
• Experience with data visualisation tools such as Power BI, and confidence working with large datasets.
• Strong commercial thinking and the ability to communicate complex insights clearly to a range of stakeholders.

Responsibilities

• Analyse performance across digital and offline marketing channels, identifying opportunities for growth and efficiency.
• Support MMM, incrementality testing and marketing effectiveness measurement.
• Connect media data with customer behaviour and commercial outcomes.
• Build trusted reporting, dashboards and measurement frameworks using data from GA4, Google Ads, Meta, BigQuery and SQL databases.
• Work with Marketing, Digital, Finance, Data and media partners to turn insight into clear, actionable recommendations.

Skills

Marketing analytics

SQL

Excel

MMM

Incrementality testing

Data storytelling

Tools

Power BI

GA4

Google Ads

Meta

BigQuery

Job description

Manchester or Milton Keynes | Hybrid, with Tuesdays in the office

Turn insight into smarter marketing decisions

As a Marketing Analyst at Domino's Pizza UK & Ireland, you'll help shape how millions of pounds of marketing investment are measured, optimised and invested across one of the UK's most recognised brands.

Sitting at the intersection of Media, Data, Insights and Customer, you'll turn complex data into clear recommendations that influence marketing strategy, campaign optimisation and investment decisions.

From understanding the incremental impact of campaigns to supporting Marketing Mix Modelling (MMM), you'll connect media performance with customer and commercial outcomes, helping us understand not just what happened, but what drove it and where we should invest next.

Working closely with Marketing, Digital, Finance and Data, this is a great opportunity to combine strong analytical skills with commercial curiosity and make a meaningful impact at scale.

What You'll Bring

We're looking for someone who enjoys getting underneath the numbers, challenging assumptions and turning analysis into action.

• Experience in marketing, media or digital analytics, ideally within an e-commerce or digital business.
• Strong SQL and Excel skills, with experience of GA4, Google Ads, Meta and BigQuery and other marketing Data Sources
• Exposure to Marketing Mix Modelling (MMM) and an understanding of incrementality testing or causal measurement.
• Experience with data visualisation tools such as Power BI, and confidence working with large datasets.
• Strong commercial thinking and the ability to communicate complex insights clearly to a range of stakeholders.

What You'll Be Doing

You'll help us better understand the effectiveness of our marketing and turn that understanding into better commercial decisions.

• Analyse performance across digital and offline marketing channels, identifying opportunities for growth and efficiency.
• Support MMM, incrementality testing and marketing effectiveness measurement.
• Connect media data with customer behaviour and commercial outcomes.
• Build trusted reporting, dashboards and measurement frameworks using data from GA4, Google Ads, Meta, BigQuery and SQL databases.
• Work with Marketing, Digital, Finance, Data and media partners to turn insight into clear, actionable recommendations.

How We Will Support You

Bring your flavour, and we'll back your future.

You'll have the opportunity to deepen your expertise in marketing effectiveness, customer insight and measurement while working on analysis that's closely connected to real commercial decisions.

• Support to develop your understanding of our customers, marketing channels and data.
• Opportunities to broaden your experience across Marketing, Digital, Data and Insight.
• Space to introduce new ideas and improve how we measure marketing effectiveness.
• A culture where individuality, collaboration and different perspectives are valued.
• Recognition for the contribution you make and opportunities to continue developing your career.
• This fits the EVP themes and Domino's employer-brand approach around growth, belonging, recognition, support and having the opportunity to succeed.

Who are we? A forward-thinking, inclusive world's leading pizza company:

Domino's is the world's leading pizza company, with over 1,400 stores across the UK and Ireland. We're committed to using the freshest, highest-quality ingredients to create over 110 million delectable pizzas each year. Plus, we're a tech-savvy and data driven bunch – 90% of our system sales come through digital channels and 75% of our digital orders coming via the app we have 9.5 million active app customers!

Our mission? To be the go-to choice for food delivery and collection by crafting hot, freshly made pizzas that earn us accolades and the loyalty of millions of pizza enthusiasts worldwide. We're all about innovation, growth, and a commitment to excellence.

At Domino's, we embrace the power of diversity and foster an inclusive environment where everyone feels valued, respected, and empowered. We celebrate the uniqueness of each individual, regardless of their identity, background, or any other characteristic. When you join our team, you join a family that welcomes and celebrates authenticity!

Our recipe for success? Our DomiDNA:

• We Mean Business
• We Always Deliver
• We're Open to New Flavours
• We're Tastier Together

If you share our values and are ready to be part of a world-class team that is as passionate about people as we are about pizza,