Marketing Administrator

Castlepark; United Kingdom; On-site; GBP 18,000 - 24,000; Full time

Job summary

The Real Live Leisure Company’s Lakes Aquarium seeks a proactive marketing and admin assistant to support membership programmes, social media, and events. You will process Annual Pass renewals, maintain contact lists, and help promote venue attractions to schools, clubs, and local partners.

Working with the marketing team, you will create engaging content with images and captions, schedule posts, coordinate promotions, and assist with media visits and PR activities while upholding park

Responsibilities

• Process new and renewal Annual Pass memberships and input details onto the till
• Assist in implementing Annual Pass strategy, promotions, and external partnerships
• Schedule weekly social media posts with accurate information and captions
• Create engaging content with high-quality images/videos to attract customers
• Coordinate promotions with local tourist information centres, attractions, hotels, and coach operators
• Support on-site PR events, media visits, and photography sessions
• Maintain up-to-date visitor databases and e-marketing lists
• Provide general admin duties and handle postal/telephone enquiries

Job description

# GROUP, SCHOOL & EXPERIENCE BOOKINGS* Monitor the Lakes Aquarium Membership scheme.* Process new and renewal Annual Pass memberships including the production of photo ID cards and inputting details onto the till.* During busy periods, process new and renewal memberships at the till point.* To assist in implementation of the Annual Pass strategy, including promoting and marketing the memberships themselves as well as all their additional benefits.* Schedule social media posts on a weekly basis paying attention to detail with information and captions* Create engaging and compelling content with good quality images and videos to attract customers* Follow current trends and work with Display team in an efficient manner to create content* Create content that aligns with the park guidelines- To assist in the seeking of new opportunities for promotions and sales to local tourist information centers, tourist attractions, hotels, coach operators and other external organizations.* With the MM develop a calendar of activity to maintain regular contact with current pre-paid ticket agents to ensure contact details are always up-to-date and the parks/hotels are informed of school holiday news and events.* In the absence of the MPRM, accompany internal media visits and ensure all are dealt with in a professional informative and friendly manner* If required, assist with Lakes Aquarium photoshoots ensuring all external visitors are dealt with in a professional and friendly manner whilst maintaining our commitment to the welfare of our creatures.* To assist in the hosting of onsite PR events when necessary.* Liaise with the media and third party organizations to arrange promotions and competitions and provide copy and images where necessary.* To assist the MM with research and content for the annual marketing strategy.* Suggest new ideas for attracting visitors to the Lakes Aquarium.* To assist in the implementation of initiatives in line with the marketing strategy in order to achieve the annual visitor budget.* Assist in the database development on a regular basis relating to group visits (education/* coach and other groups) and marketing contacts and key stakeholders.* To update lists of visitors e-mail addresses and postcodes for future e-marketing purposes.* If required, to co-ordinate the planning and preparation of events and corporate functions held at the park.* To support the online presence (website and social media platforms) by providing content, including images and videos,* To monitor the on-site use and storage of all print and marketing related material (including leaflets, visitor maps and kids quiz trails) - keeping accurate stock records at all times.* General administration duties including, dealing with postal and telephone enquiries, written and verbal communication, digital filing, scanning and general office administration.* Occasionally assisting admissions and retails on the tills.* Responsible for promoting the Real Live Leisure policies of quality customer care - ensuring a courteous, efficient and helpful service to all groups, schools and visitors at all times.* To do any other reasonable duty as required by the MPRM and UK Director, in accordance with the needs of the business.* As an employee of The Real Live Leisure Company, you may be party to confidential information with regard to operations and development. Such information must be handled with care and not passed to any third party.