Market Research and AI Transformation Lead - 6 Month Fixed Term Contract

Trainline; Greater London; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Private healthcare

Dental insurance

Work from abroad policy

Share purchase plan

EV scheme

Festive time off

Family-friendly benefits

Job summary

Trainline is hiring a Market Research and AI Transformation Lead to guide quantitative research across multiple markets. You will partner with Brand, Marketing, Data Science and UX Research to turn insights into action, while exploring AI-driven improvements in research quality and efficiency.

You will manage suppliers, drive robust reporting (Brand Tracker) and communicate clear recommendations to diverse stakeholders. Hybrid working model with global impact.

Qualifications

• Significant hands-on experience in a market research role, agency- or client-side.
• Experience implementing, experimenting with or strong interest in AI-led approaches within market research.
• Confidence designing research methodologies, writing surveys, analysing data and presenting findings clearly.
• Ability combining multiple data sources into a coherent story to support decisions.
• Strong communication, attention to detail and stakeholder-focused recommendations.
• Excellent project management and organisational skills with multiple priorities.

Responsibilities

• Lead quantitative market research projects from brief to delivery, including survey design, methodology, analysis and reporting.
• Own and evolve key reporting outputs, such as the Brand Tracker, and ensure stakeholder engagement.
• Analyse data independently and with teams to create clear, actionable narratives.
• Identify opportunities to use AI-led approaches to improve research quality, efficiency and insight generation.
• Collaborate with Brand, Marketing, Data Science, UX Research and Effectiveness teams.
• Manage third-party research suppliers from briefing to delivery and budget tracking.
• Spot opportunities where research can answer business questions and inform decisions.
• Support non-research colleagues by building self-service processes and better data access.

Skills

Market research

AI transformation

Quantitative research

Survey design

Data analysis

Cross-functional collaboration

Project management

Communication

Tools

YouGov Crunch

Job description

About us

At Trainline, our purpose is to empower greener travel choices, connecting people and places.

Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels.

Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.

We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.

Introducing the Trainline Brand Insight & Effectiveness Team

Our Brand Insight & Effectiveness team helps Trainline stay close to its customers by delivering high-quality research, clear insight and commercially grounded recommendations across our UK and International markets. The team plays an important role in shaping customer-first thinking, helping colleagues understand audiences, evaluate brand and marketing performance, and make confident decisions based on evidence.

As Market Research and AI Transformation Lead, you will bring strong quantitative research expertise and a curiosity for how AI-led approaches can improve the way we work. You will lead a varied range of research projects, partner closely with Brand, Marketing, Data Science, UX Research and Effectiveness teams, and help the business turn insight into action across multiple markets.

In this role as the Market Research and AI Transformation Lead , you will…

• Lead quantitative market research projects from brief through to delivery, including survey design, methodology development, analysis and reporting across areas such as audience segmentation, concept and creative testing, brand health tracking and campaign evaluation.
• Own and evolve key reporting outputs, including the Brand Tracker, ensuring stakeholders are engaged, informed and able to use insights confidently in their decision-making.
• Analyse and interpret data independently and in partnership with teams such as Data Science, UX Research and Marketing Effectiveness, bringing together multiple sources of evidence to create clear, actionable narratives.
• Identify opportunities to use AI-led approaches to improve research quality, efficiency and insight generation, helping the team test new ways of working while maintaining strong research standards.
• Work closely with Senior Brand Managers, Brand Directors and wider Marketing teams to ensure brand and marketing strategies are grounded in relevant customer insight and robust data.
• Manage third-party research suppliers across qualitative and quantitative projects, from briefing and relationship management through to delivery, budget tracking and ensuring outputs meet business needs.
• Proactively spot opportunities where research can help answer business questions, shape decisions or unlock a deeper understanding of customers, markets and campaign performance.
• Support non-research colleagues by building simple processes for self-service projects, such as creative testing, and helping wider teams engage effectively with existing research and data sources.
• We’d love to hear from you if you have…
• Significant hands‑on experience in a market research role, either agency-side, client-side or through an equivalent background, with strong quantitative research capability.
• Experience implementing, experimenting with or a strong interest in AI‑led approaches within market research, insight or marketing effectiveness.
• Confidence designing research methodologies, writing surveys, analysing data, creating reports and presenting findings in a way that is clear, engaging and tailored to different audiences.
• The ability to combine multiple data sources, including qualitative and quantitative insight, into a coherent story that gets to the “so what?” and supports business decision‑making.
• Strong communication skills, attention to detail and the ability to translate complex findings into practical recommendations for stakeholders across different teams.
• Excellent project management and organisational skills, with the ability to manage multiple priorities, suppliers and timelines while keeping work focused on impact.
• A collaborative approach and confidence working with cross‑functional partners such as Brand, Marketing, Data Science, UX Research and Effectiveness teams.

Bonus points if you have…

• Multi-market research experience across markets such as the UK, France, Italy, Spain or the US
• Experience using tools such as YouGov Crunch.

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12‑week period. We also have a 28‑day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• Think Big - We're building the future of rail
• Own It - We focus on every customer, partner and journey
• Travel Together - We're one team
• Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!

Compensation: £60K – £65K

• £60K – £65K