AI-Driven Market Research Lead

Trainline; Greater London; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Private healthcare

Dental insurance

Work from abroad policy

EV scheme

Festive time off

Family-friendly benefits

Career growth

Job summary

Trainline is Europe’s leading independent rail platform, empowering greener travel choices. The Market Research Lead will run quantitative research projects, shape the Brand Tracker, and turn insights into action across markets with Brand, Marketing, Data Science and UX Research partnerships.

You will explore AI-led approaches to improve research quality, manage suppliers, and communicate clear narratives to stakeholders.

Qualifications

• Significant hands-on experience in a market research role, with strong quantitative research capability.
• Experience implementing AI-led approaches within market research, insight or marketing effectiveness.
• Confidence designing research methodologies, writing surveys, analysing data, and presenting findings clearly.
• Ability to combine multiple data sources into a coherent story that supports business decisions.
• Strong communication, attention to detail and the ability to translate findings into practical recommendations.
• Excellent project management and organisational skills managing multiple priorities and suppliers.
• A collaborative approach with cross-functional partners such as Brand, Marketing, Data Science, UX Research and Effectiveness.

Responsibilities

• Lead quantitative market research projects from brief through to delivery, including survey design, methodology development, analysis and reporting.
• Own and evolve key reporting outputs, including the Brand Tracker, ensuring stakeholders are engaged and informed.
• Analyse and interpret data independently and with teams, creating clear, actionable narratives.
• Identify opportunities to use AI-led approaches to improve research quality, efficiency and insight generation.
• Work closely with Brand Managers, Brand Directors and wider Marketing teams to ground strategies in insights.
• Manage third-party research suppliers from briefing to delivery and budget tracking.
• Spot opportunities where research questions shape business decisions.
• Support non-research colleagues by building simple self-service processes and data access.
• Collaborate with cross-functional partners such as Brand, Marketing, Data Science, UX Research and Effectiveness.

Skills

Market research

Quantitative research

AI in research

Data storytelling

Stakeholder communication

Project management

Tools

YouGov Crunch

Job description

Trainline is Europe’s leading independent rail platform, empowering greener travel choices. The Market Research Lead will run quantitative research projects, shape the Brand Tracker, and turn insights into action across markets with Brand, Marketing, Data Science and UX Research partnerships.

You will explore AI-led approaches to improve research quality, manage suppliers, and communicate clear narratives to stakeholders.