Brand Proposition Lead

Trainline; Greater London; Hybrid; GBP 65,000 - 72,000; Full time

Benefits offered by this job

Private healthcare

Dental insurance

Work from abroad policy

Share purchase plan

EV scheme

Festive time off

Family-friendly benefits

Job summary

Trainline is seeking a Brand Proposition Lead to shape consumer propositions across markets. You will work with UX, Data Science, Brand Insights, and Product to translate insights into tested, go-to-market concepts and end-to-end launches.

You will manage senior stakeholders, define success metrics, and guide cross-functional teams through New Business initiatives, with a hybrid working model and a focus on international markets.

Qualifications

• Experience leading projects end to end with cross-functional stakeholders.
• Analytical mindset using data and insights to guide decisions.
• Familiarity with brand and business performance KPIs.
• Experience in product marketing teams is helpful.

Responsibilities

• Take an insight and data-led approach to proposition development across markets.
• Lead research briefs and monitor market/competitor landscape.
• Apply behavioural science to shape and test hypotheses.
• Be the voice of the brand within the New Business area; define propositions for new markets.
• Partner with Country Managers and teammates to shape competitive solutions.
• Work with Product, UX and Engineering to develop and test propositions and prioritise roadmaps.
• Collaborate with Brand, Creative Studio and Growth teams to set execution guidelines.

Skills

Project leadership

Stakeholder management

Analytical mindset

Brand KPIs

Organised

Product marketing exposure

Tools

AI tools exposure

Job description

About us

At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels.

Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.

We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.

Introducing the Trainline Brand Proposition Team

Reporting into the Head of Brand Proposition, the Brand Proposition Lead will be responsible for the exploration and development of Trainline's consumer proposition across all markets, ensuring it is delivered successfully and in line with insight and research. This role will have a particular focus on our New Business area, where Trainline is exploring new product verticals and entering new markets, giving you true end to end ownership of shaping a proposition from early insight all the way through to launch.

You’ll work closely with teams across the business, including UX Research, Data Science and Brand Insights early on, and Product, UX, Engineering, Country Managers and Creative Studio as propositions move towards execution. This is a highly cross-functional role, and part of what makes it exciting is connecting the dots between different projects so they build into one coherent brand story.

In this role as the Brand Proposition Lead, you will

• Take an insight and data led approach to proposition development, synthesising input from UX Research, Data Science and Brand Insight to build a clear picture of our customer segments

• Lead the briefing of new research and insight, working closely with the Head of Brand Insights, and keep a close eye on the external market and competitor landscape to spot opportunities

• Apply behavioural science thinking to shape and test hypotheses that sharpen our propositions

• Be the voice of the brand and the customer within the New Business area, where Trainline aims to enter new product verticals and disrupt new markets, informing how we best define, communicate and launch new propositions in line with our wider consumer offering and comms platforms

• Partner with Country Managers and local specialist teams to understand market and customer challenges and shape competitive, compelling solutions

• Work closely with Product, UX and Engineering to develop and test propositions, helping prioritise the roadmap against business goals and customer needs

• Collaborate with Senior Brand Managers, Creative Studio and Growth teams to set guidelines for how propositions are executed in market, communicating clearly to build buy‑in across the organisation

• Define success metrics for each proposition, track its product and marketing impact, and report results back to senior stakeholders

We'd love to hear from you if you have

• Experience working in a tech and/or consumer-oriented industry, comfortable with a fast-paced business

• A track record of leading projects end to end and getting the right stakeholders involved to keep things moving

• A curious, analytical mindset, with confidence developing hypotheses, briefing research and using data and insight to guide decisions

• Comfort managing and communicating with senior stakeholders, including Execs

• Naturally organised, with experience managing multiple propositions from development through to delivery

• Strong familiarity with both brand and business performance KPIs

• Experience working within or alongside product marketing teams

• It's helpful if you have exposure to AI tools and/or have experience across international European markets, though none of these are dealbreakers

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

• Think Big - We're building the future of rail

• Own It - We focus on every customer, partner and journey

• Travel Together - We're one team

• Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!

Compensation: £65K – £72K Offers Bonus

• £65K – £72K Offers Bonus

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